Q: Gated Content Worthwhile
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Is gated content still a worthwhile inbound marketing tactic or is this phasing out?
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Q: Biggest Challenges for Private School Communications
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What are the biggest challenges facing independent school communicators today?
Read MoreQ: Live Stream Open Morning
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Please advise on what would be the best way (the most easy to set up, professional-looking, immersive) way to "bring" the parents into the classroom without having them there in person?
Read MoreQ: Online Ambassador Program Providers
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What online ambassador programs/providers would you recommend?
Read MoreQ: App for Parents, Students, and Teachers
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An app has been developed (prior to me starting) and it’s been handed to me to get to market. So I’m looking for expertise and insight re how to launch it to parents, students, and teachers.
Read MoreQ: Social Media Photos In The Time Of Covid
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I am struggling with how to visually share our school on social media. We require masks at all times while on campus, so you can't see anyone's faces, and you can't put more than 2 socially distanced kids in a photo without being so far back as to have their faces look like little pins. Not very engaging….
Read MoreQ: Email Scheduling Calendar Template
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I am looking for a solution to keep track of email communications for several departments in one spreadsheet for admissions, family communications, advancement, and parents' association. Any suggested templates or ideas?
Read MoreQ: Marketing Strategies for Enrollment
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We continue to have problems finding new students and retention remains low. Do you have thoughts on marketing strategies to help us?
Read MoreQ: Printed Yearbooks
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We have annually produced a printed Yearbook which we distribute to each school family and our partners. It runs to about 250 pages and we print around 1,500. Should we continue?
Read MoreQ: Identifying & Marketing Strengths
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How do you recommend going through a branding process to identify our strengths and which way to market ourselves? Where would you begin?
Read MoreQ: Spending Money Left Over in the Budget
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As we fast approach June 30 (the end of the fiscal year for most private schools in the United States), how would you spend any MarCom dollars that remain in your budget?
Read MoreQ: Creating Yield Events
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Now that we're in the yield phase of the admissions funnel, we'd like to create some in-person, on-campus opportunities for those families. Are there some creative ways we might be able to do this, keeping COVID safety protocols in mind?
Read MoreQ: Capital Campaign Marketing
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During the last campaign, marketing materials consisted of boring newsletters with updates every 4 months or so. We want to something with a little more oomph. If you have any suggestions, we would be most appreciative.
Read MoreQ: Assessing Marketing Investments
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How you would recommend we measure what I'd call impressions for lack of a better term, i.e. how our various marketing investments generate a measurable impact on current and prospective families?
Read MoreQ: Location for New Private School
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I am starting a private school in Northern Illinois and am hoping to find the perfect location based on needs and interest. Is this something we would hire a marketing agency to help with?
Read MoreQ: Brand Exercise Needed
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Our new guiding statements have given us key statements to identify ourselves. Do you feel that a branding exercise is required or can we use the process that we have already completed with the M/V to move forward and better articulate who we are and who we serve?
Read MoreQ: Advertising and Leads
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…We are not seeing the leads and inquiries coming in. Should we pivot and focus on a direct mail strategy? Advertising in newspapers, magazines, etc? Or is this just a sign of the times? Are leads down across the board?
Read MoreQ: Are Crest and Shield Logos Outdated
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We are a 60-year-old Catholic school with an outdated and not "user-friendly" logo. Our logo is simply a cross with our name and a Latin verse. It is impossible to read the Latin most times and the colours are not conducive to a lot of applications…My question is whether crests and shield style logos are outdated??
Read MoreQ: Finalsite Marketing Help
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We have a staff member who is a Finalsite expert, but time constraints does not allow us to do all that we need. Is there a recommended firm who could take over many of the tasks on our backend? Specifically inbound marketing to email campaigns.
Read MoreQ: Building Bridges With Faculty Through Marketing
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Jokingly I ask: Is this even possible?
Seriously: I am asking for expertise on how to authentically and genuinely build bridges and develop relationships with faculty…There is an overall sense that the moral compass and ethics are different between the two groups because the faculty focus is in education and the staff is focused on revenue…
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