Q: Gated Content Worthwhile
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Is gated content still a worthwhile inbound marketing tactic or is this phasing out?
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Q: Spending Money Left Over in the Budget
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As we fast approach June 30 (the end of the fiscal year for most private schools in the United States), how would you spend any MarCom dollars that remain in your budget?
Read MoreQ: Assessing Marketing Investments
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How you would recommend we measure what I'd call impressions for lack of a better term, i.e. how our various marketing investments generate a measurable impact on current and prospective families?
Read MoreQ: Advertising and Leads
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…We are not seeing the leads and inquiries coming in. Should we pivot and focus on a direct mail strategy? Advertising in newspapers, magazines, etc? Or is this just a sign of the times? Are leads down across the board?
Read MoreQ: Finalsite Marketing Help
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We have a staff member who is a Finalsite expert, but time constraints does not allow us to do all that we need. Is there a recommended firm who could take over many of the tasks on our backend? Specifically inbound marketing to email campaigns.
Read MoreQ: Building Bridges With Faculty Through Marketing
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Jokingly I ask: Is this even possible?
Seriously: I am asking for expertise on how to authentically and genuinely build bridges and develop relationships with faculty…There is an overall sense that the moral compass and ethics are different between the two groups because the faculty focus is in education and the staff is focused on revenue…
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