Q: Live Stream Open Morning
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Please advise on what would be the best way (the most easy to set up, professional-looking, immersive) way to "bring" the parents into the classroom without having them there in person?
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Q: Social Media Photos In The Time Of Covid
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I am struggling with how to visually share our school on social media. We require masks at all times while on campus, so you can't see anyone's faces, and you can't put more than 2 socially distanced kids in a photo without being so far back as to have their faces look like little pins. Not very engaging….
Read MoreQ: Spending Money Left Over in the Budget
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As we fast approach June 30 (the end of the fiscal year for most private schools in the United States), how would you spend any MarCom dollars that remain in your budget?
Read MoreQ: Capital Campaign Marketing
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During the last campaign, marketing materials consisted of boring newsletters with updates every 4 months or so. We want to something with a little more oomph. If you have any suggestions, we would be most appreciative.
Read MoreQ: Finalsite Marketing Help
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We have a staff member who is a Finalsite expert, but time constraints does not allow us to do all that we need. Is there a recommended firm who could take over many of the tasks on our backend? Specifically inbound marketing to email campaigns.
Read MoreQ: Building Bridges With Faculty Through Marketing
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Jokingly I ask: Is this even possible?
Seriously: I am asking for expertise on how to authentically and genuinely build bridges and develop relationships with faculty…There is an overall sense that the moral compass and ethics are different between the two groups because the faculty focus is in education and the staff is focused on revenue…
Read MoreQ: Persona Development
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In the international school setting, I am finding it almost impossible to narrow the personas down to anything that is specific and meaningful. For example….
Read MoreQ: School Social Media
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What are the standards for a school's Facebook / Insti pages? Does the school have 1 primary page with department groups? Or do schools tend to have a Page for each school department, i.e. Athletics, Arts, Etc?
Read MoreQ: Creating a Cohesive Google Profile for School
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Do you have any sources other than Google Help Documents to explain a good way to accurately combine all of a school's Google presence sites (Google My Business, Ad Words, YouTube, Google Classroom, etc.) - especially from a Google Ad Manager profile W/ multiple Google accounts? Previous managers and administrators started some of these Google products in separate accounts that we're trying to combine.
Read MoreQ: Pushback About Or Devaluation of Marketing
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For the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
Read MoreQ: Virtual Tour Webinar
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In the absence of holding the formal Open Days, we have decided to host an online virtual Open Day. So far I have made a 5-minute video which will be followed by the Heads Intro.... does anyone have more creative ideas of what else to focus on at an online Open House besides the usual Q&A section?
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