Q: Persona Development
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In the international school setting, I am finding it almost impossible to narrow the personas down to anything that is specific and meaningful. For example….
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Q: School Social Media
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What are the standards for a school's Facebook / Insti pages? Does the school have 1 primary page with department groups? Or do schools tend to have a Page for each school department, i.e. Athletics, Arts, Etc?
Read MoreQ: Creating a Cohesive Google Profile for School
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Do you have any sources other than Google Help Documents to explain a good way to accurately combine all of a school's Google presence sites (Google My Business, Ad Words, YouTube, Google Classroom, etc.) - especially from a Google Ad Manager profile W/ multiple Google accounts? Previous managers and administrators started some of these Google products in separate accounts that we're trying to combine.
Read MoreQ: Pushback About Or Devaluation of Marketing
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For the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
Read MoreQ: Virtual Tour Webinar
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In the absence of holding the formal Open Days, we have decided to host an online virtual Open Day. So far I have made a 5-minute video which will be followed by the Heads Intro.... does anyone have more creative ideas of what else to focus on at an online Open House besides the usual Q&A section?
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