Q: Marketing Strategies for Enrollment
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We continue to have problems finding new students and retention remains low. Do you have thoughts on marketing strategies to help us?
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Q: Printed Yearbooks
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We have annually produced a printed Yearbook which we distribute to each school family and our partners. It runs to about 250 pages and we print around 1,500. Should we continue?
Read MoreQ: Location for New Private School
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I am starting a private school in Northern Illinois and am hoping to find the perfect location based on needs and interest. Is this something we would hire a marketing agency to help with?
Read MoreQ: Building Bridges With Faculty Through Marketing
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Jokingly I ask: Is this even possible?
Seriously: I am asking for expertise on how to authentically and genuinely build bridges and develop relationships with faculty…There is an overall sense that the moral compass and ethics are different between the two groups because the faculty focus is in education and the staff is focused on revenue…
Read MoreQ: Pushback About Or Devaluation of Marketing
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For the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
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