Q: Marketing Strategies for Enrollment
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We continue to have problems finding new students and retention remains low. Do you have thoughts on marketing strategies to help us?
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Q: Printed Yearbooks
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We have annually produced a printed Yearbook which we distribute to each school family and our partners. It runs to about 250 pages and we print around 1,500. Should we continue?
Read MoreQ: Spending Money Left Over in the Budget
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As we fast approach June 30 (the end of the fiscal year for most private schools in the United States), how would you spend any MarCom dollars that remain in your budget?
Read MoreQ: Assessing Marketing Investments
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How you would recommend we measure what I'd call impressions for lack of a better term, i.e. how our various marketing investments generate a measurable impact on current and prospective families?
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