Q: Biggest Challenges for Private School Communications
/
What are the biggest challenges facing independent school communicators today?
Read More
Q: Social Media Photos In The Time Of Covid
/
I am struggling with how to visually share our school on social media. We require masks at all times while on campus, so you can't see anyone's faces, and you can't put more than 2 socially distanced kids in a photo without being so far back as to have their faces look like little pins. Not very engaging….
Read MoreQ: Marketing Strategies for Enrollment
/
We continue to have problems finding new students and retention remains low. Do you have thoughts on marketing strategies to help us?
Read MoreQ: Location for New Private School
/
I am starting a private school in Northern Illinois and am hoping to find the perfect location based on needs and interest. Is this something we would hire a marketing agency to help with?
Read MoreQ: Advertising and Leads
/
…We are not seeing the leads and inquiries coming in. Should we pivot and focus on a direct mail strategy? Advertising in newspapers, magazines, etc? Or is this just a sign of the times? Are leads down across the board?
Read MoreQ: Are Crest and Shield Logos Outdated
/
We are a 60-year-old Catholic school with an outdated and not "user-friendly" logo. Our logo is simply a cross with our name and a Latin verse. It is impossible to read the Latin most times and the colours are not conducive to a lot of applications…My question is whether crests and shield style logos are outdated??
Read MoreQ: Persona Development
/
In the international school setting, I am finding it almost impossible to narrow the personas down to anything that is specific and meaningful. For example….
Read MoreQ: School Social Media
/
What are the standards for a school's Facebook / Insti pages? Does the school have 1 primary page with department groups? Or do schools tend to have a Page for each school department, i.e. Athletics, Arts, Etc?
Read MoreQ: Creating a Cohesive Google Profile for School
/
Do you have any sources other than Google Help Documents to explain a good way to accurately combine all of a school's Google presence sites (Google My Business, Ad Words, YouTube, Google Classroom, etc.) - especially from a Google Ad Manager profile W/ multiple Google accounts? Previous managers and administrators started some of these Google products in separate accounts that we're trying to combine.
Read More