Q: Biggest Challenges for Private School Communications
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What are the biggest challenges facing independent school communicators today?
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Q: Social Media Photos In The Time Of Covid
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I am struggling with how to visually share our school on social media. We require masks at all times while on campus, so you can't see anyone's faces, and you can't put more than 2 socially distanced kids in a photo without being so far back as to have their faces look like little pins. Not very engaging….
Read MoreQ: Email Scheduling Calendar Template
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I am looking for a solution to keep track of email communications for several departments in one spreadsheet for admissions, family communications, advancement, and parents' association. Any suggested templates or ideas?
Read MoreQ: Assessing Marketing Investments
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How you would recommend we measure what I'd call impressions for lack of a better term, i.e. how our various marketing investments generate a measurable impact on current and prospective families?
Read MoreQ: Location for New Private School
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I am starting a private school in Northern Illinois and am hoping to find the perfect location based on needs and interest. Is this something we would hire a marketing agency to help with?
Read MoreQ: Advertising and Leads
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…We are not seeing the leads and inquiries coming in. Should we pivot and focus on a direct mail strategy? Advertising in newspapers, magazines, etc? Or is this just a sign of the times? Are leads down across the board?
Read MoreQ: Are Crest and Shield Logos Outdated
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We are a 60-year-old Catholic school with an outdated and not "user-friendly" logo. Our logo is simply a cross with our name and a Latin verse. It is impossible to read the Latin most times and the colours are not conducive to a lot of applications…My question is whether crests and shield style logos are outdated??
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