Q: Online Ambassador Program Providers
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What online ambassador programs/providers would you recommend?
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Q: Printed Yearbooks
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We have annually produced a printed Yearbook which we distribute to each school family and our partners. It runs to about 250 pages and we print around 1,500. Should we continue?
Read MoreQ: Identifying & Marketing Strengths
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How do you recommend going through a branding process to identify our strengths and which way to market ourselves? Where would you begin?
Read MoreQ: Capital Campaign Marketing
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During the last campaign, marketing materials consisted of boring newsletters with updates every 4 months or so. We want to something with a little more oomph. If you have any suggestions, we would be most appreciative.
Read MoreQ: Persona Development
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In the international school setting, I am finding it almost impossible to narrow the personas down to anything that is specific and meaningful. For example….
Read MoreQ: Pushback About Or Devaluation of Marketing
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For the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
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