Q: Gated Content Worthwhile
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Is gated content still a worthwhile inbound marketing tactic or is this phasing out?
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Q: Biggest Challenges for Private School Communications
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What are the biggest challenges facing independent school communicators today?
Read MoreQ: Live Stream Open Morning
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Please advise on what would be the best way (the most easy to set up, professional-looking, immersive) way to "bring" the parents into the classroom without having them there in person?
Read MoreQ: App for Parents, Students, and Teachers
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An app has been developed (prior to me starting) and it’s been handed to me to get to market. So I’m looking for expertise and insight re how to launch it to parents, students, and teachers.
Read MoreQ: Marketing Strategies for Enrollment
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We continue to have problems finding new students and retention remains low. Do you have thoughts on marketing strategies to help us?
Read MoreQ: Printed Yearbooks
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We have annually produced a printed Yearbook which we distribute to each school family and our partners. It runs to about 250 pages and we print around 1,500. Should we continue?
Read MoreQ: Identifying & Marketing Strengths
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How do you recommend going through a branding process to identify our strengths and which way to market ourselves? Where would you begin?
Read MoreQ: Capital Campaign Marketing
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During the last campaign, marketing materials consisted of boring newsletters with updates every 4 months or so. We want to something with a little more oomph. If you have any suggestions, we would be most appreciative.
Read MoreQ: Location for New Private School
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I am starting a private school in Northern Illinois and am hoping to find the perfect location based on needs and interest. Is this something we would hire a marketing agency to help with?
Read MoreQ: Brand Exercise Needed
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Our new guiding statements have given us key statements to identify ourselves. Do you feel that a branding exercise is required or can we use the process that we have already completed with the M/V to move forward and better articulate who we are and who we serve?
Read MoreQ: Advertising and Leads
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…We are not seeing the leads and inquiries coming in. Should we pivot and focus on a direct mail strategy? Advertising in newspapers, magazines, etc? Or is this just a sign of the times? Are leads down across the board?
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