An app has been developed (prior to me starting) and it’s been handed to me to get to market. So I’m looking for expertise and insight re how to launch it to parents, students, and teachers.
Read MoreWe have annually produced a printed Yearbook which we distribute to each school family and our partners. It runs to about 250 pages and we print around 1,500. Should we continue?
Read MoreHow do you recommend going through a branding process to identify our strengths and which way to market ourselves? Where would you begin?
Read MoreAs we fast approach June 30 (the end of the fiscal year for most private schools in the United States), how would you spend any MarCom dollars that remain in your budget?
Read MoreNow that we're in the yield phase of the admissions funnel, we'd like to create some in-person, on-campus opportunities for those families. Are there some creative ways we might be able to do this, keeping COVID safety protocols in mind?
Read MoreDuring the last campaign, marketing materials consisted of boring newsletters with updates every 4 months or so. We want to something with a little more oomph. If you have any suggestions, we would be most appreciative.
Read MoreHow you would recommend we measure what I'd call impressions for lack of a better term, i.e. how our various marketing investments generate a measurable impact on current and prospective families?
Read MoreOur new guiding statements have given us key statements to identify ourselves. Do you feel that a branding exercise is required or can we use the process that we have already completed with the M/V to move forward and better articulate who we are and who we serve?
Read MoreWe are a 60-year-old Catholic school with an outdated and not "user-friendly" logo. Our logo is simply a cross with our name and a Latin verse. It is impossible to read the Latin most times and the colours are not conducive to a lot of applications…My question is whether crests and shield style logos are outdated??
Read MoreFor the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
Read MoreIn the absence of holding the formal Open Days, we have decided to host an online virtual Open Day. So far I have made a 5-minute video which will be followed by the Heads Intro.... does anyone have more creative ideas of what else to focus on at an online Open House besides the usual Q&A section?
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