Q: Identifying & Marketing Strengths
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How do you recommend going through a branding process to identify our strengths and which way to market ourselves? Where would you begin?
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Q: Spending Money Left Over in the Budget
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As we fast approach June 30 (the end of the fiscal year for most private schools in the United States), how would you spend any MarCom dollars that remain in your budget?
Read MoreQ: Pushback About Or Devaluation of Marketing
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For the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
Read MoreQ: Virtual Tour Webinar
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In the absence of holding the formal Open Days, we have decided to host an online virtual Open Day. So far I have made a 5-minute video which will be followed by the Heads Intro.... does anyone have more creative ideas of what else to focus on at an online Open House besides the usual Q&A section?
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