Spotlight on Brilliant Private School Marketing
2024 Brilliance Awards Winners Announced!
Year after year, private schools around the globe show creativity and purpose in their marketing and communications efforts. We are pleased to share some of the best.
Many thanks to the judges, sponsor Digistorm, and all of the schools and companies that entered to join us in celebrating private school marketing and communications worldwide.
You are brilliant.
Amped,
Liza and Rob
2024 Brilliance Awards Winners
Enrollment
For the purpose of attracting new students and families
1. Printed Viewbook/Prospectus (Enrollment 351 or More)
2. Printed Viewbook/Prospectus (Enrollment 350 or Fewer)
3. Enrollment/Admissions Video
4. Virtual Tour
5. Paid Advertising For Enrollment
Fundraising
For the purpose of raising money to benefit the school
6. Fundraising Appeal
7. Fundraising Video
8. Annual Report/Report of Gifts
Photography
For the purpose of portraying or documenting life at school and events
9. Still Photography In-House
10. Still Photography Outsourced
Website
For the purpose of portraying the brand of the school and current school life
11. Website Homepage (Enrollment 351 or More)
12. Website Homepage (Enrollment 350 or Fewer)
13. Website Homepage Redesign
Identity Makeover
For the purpose of accurately representing the school via graphic identity
Magazine
For the purpose of representing life at the school, covering topics of interest to the community, and profiling community members
16. Magazine Overall Design (Enrollment 351 or More)
17. Magazine Overall Design (Enrollment 350 or Fewer)
18. Magazine Writing (Enrollment 351 or More)
19. Magazine Writing (Enrollment 350 or Fewer) *
20. Magazine Cover Design (Enrollment 351 or More)
21. Magazine: Cover Design (Enrollment 350 or Fewer) *
Social Media
For the purpose of highlighting school life, attracting new families and students, fundraising, or building community
Once & Done
For the purpose of promoting, explaining, celebrating, etc., an event for the benefit of the school
23. Fun Video
24. Special Event
Biggest Risk
For the purpose of executing a marketing concept that is creative and unique in the private school marketing world
*Too few entries to judge