Q: Spending Money Left Over in the Budget
/As we fast approach June 30 (the end of the fiscal year for most private schools in the United States), how would you spend any MarCom dollars that remain in your budget? Liza Fisher Norman, InspirED, on behalf of school marketers everywhere
A: ABRAHAMS
Summer professional development opportunities!
There are so many excellent virtual options this summer that are particularly affordable since travel isn't required.
There's nothing more restorative than setting aside the time and space to refocus, re-energize, and get ready for the next school year, its opportunities, and challenges.
ISM, like many other associations and companies, is offering a fantastic range of topics and formats for marketing communications professionals, no matter they may be on their personal learning journey.
A: NOAKES
That is a good question. Here are a few ideas (and plugs) — as our clients ask the same.
Heads Personal Branding Toolkit. Get your Head of School professionally branded with style and content strategy.
Supercharge your virtual tour and turn it into an immersive VR experience with branded Googles too.
Website & SEO Audit. Get ready for the new year with a plan in place.
Social Strategy Review. Are you telling the right story in the right channel at the right time?
Book in social media training for your team.
Dynamic Mailchimp email newsletter — aggregating all your social and news RSS feeds in real-time — saving you time, money, and increasing engagement.
If you want to learn more, please email wow@interactiveschools.com for a price list.
A: WADDINGTON
Depends:
Do you have space to fill for the fall?
How much do you have?
What are the enrollment needs for 22-23?
The short answer is, of course, I wouldn't spend it on anything, I'd invest it...probably in one or more of Simon or Penny's ideas.
A: CAIN
1. Invest in research to find out what is most important to your audiences now, especially if you haven’t done any since pre-pandemic.
2. Invest in branding if you think that people are always surprised at what they find once they have an experience at your school.
3. Invest in a data assessment if you never know what digital marketing is really working.
4. Invest in a staffing assessment to make sure you are leveraging your human resources in the best way possible.
5. Invest in telling stories with powerful content that map back to your differentiated messages if your content seems generic. This is photography, video, etc.
6. Invest in a content plan that leverages all of your great content across all media.
Do something. Fall will be here before we know it.
A: KADISON
Take this Master Class through AISAP: Create a Killer Digital Marketing Plan for 2021/2022. Earn 7 CEC Credits through AISAP.
Students will finish with a completed digital marketing plan - ready to present to the board or head for funding if needed.
Taught by EdwardsCo with special guest Metric Marketing
Tuesday, July 20: Find Your Competitive Sweetspot
Tuesday, July 27 : Walk In Their Shoes - The Family Decision Journey
Thursday, July 29 : Create Your Lead Generation and Family Nurturing Strategy
Tuesday, August 3: Choose Your Year-1 Digital Platform
Thursday, August 5: Create A Digital Measurement Plan and Performance Metrics
Tuesday, August 10: Create Your 12-month Budget
Tuesday, August 17: Finishing Touches and Assemble Your Marketing Plan!
PRICE: $595 ($100 discount for second person from same school)
Email me for details.
