I am struggling with how to visually share our school on social media. We require masks at all times while on campus, so you can't see anyone's faces, and you can't put more than 2 socially distanced kids in a photo without being so far back as to have their faces look like little pins. Not very engaging….
Read MoreHow do you recommend going through a branding process to identify our strengths and which way to market ourselves? Where would you begin?
Read MoreWe are a 60-year-old Catholic school with an outdated and not "user-friendly" logo. Our logo is simply a cross with our name and a Latin verse. It is impossible to read the Latin most times and the colours are not conducive to a lot of applications…My question is whether crests and shield style logos are outdated??
Read MoreJokingly I ask: Is this even possible?
Seriously: I am asking for expertise on how to authentically and genuinely build bridges and develop relationships with faculty…There is an overall sense that the moral compass and ethics are different between the two groups because the faculty focus is in education and the staff is focused on revenue…
Read MoreFor the zillionth time, I've emerged from an in-depth seminar on how to build audience and engagement and address topics of interest to our constituents, only to face a mighty argument with decision-makers above me as to the effectiveness and cost-benefits of doing this type of work. I think they personally think marketing efforts (while required is a waste of time)…
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