Q: Live Stream Open Morning
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Please advise on what would be the best way (the most easy to set up, professional-looking, immersive) way to "bring" the parents into the classroom without having them there in person?
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Q: App for Parents, Students, and Teachers
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An app has been developed (prior to me starting) and it’s been handed to me to get to market. So I’m looking for expertise and insight re how to launch it to parents, students, and teachers.
Read MoreQ: Social Media Photos In The Time Of Covid
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I am struggling with how to visually share our school on social media. We require masks at all times while on campus, so you can't see anyone's faces, and you can't put more than 2 socially distanced kids in a photo without being so far back as to have their faces look like little pins. Not very engaging….
Read MoreQ: Email Scheduling Calendar Template
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I am looking for a solution to keep track of email communications for several departments in one spreadsheet for admissions, family communications, advancement, and parents' association. Any suggested templates or ideas?
Read MoreQ: Printed Yearbooks
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We have annually produced a printed Yearbook which we distribute to each school family and our partners. It runs to about 250 pages and we print around 1,500. Should we continue?
Read MoreQ: Creating Yield Events
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Now that we're in the yield phase of the admissions funnel, we'd like to create some in-person, on-campus opportunities for those families. Are there some creative ways we might be able to do this, keeping COVID safety protocols in mind?
Read MoreQ: Capital Campaign Marketing
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During the last campaign, marketing materials consisted of boring newsletters with updates every 4 months or so. We want to something with a little more oomph. If you have any suggestions, we would be most appreciative.
Read MoreQ: Assessing Marketing Investments
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How you would recommend we measure what I'd call impressions for lack of a better term, i.e. how our various marketing investments generate a measurable impact on current and prospective families?
Read MoreQ: Advertising and Leads
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…We are not seeing the leads and inquiries coming in. Should we pivot and focus on a direct mail strategy? Advertising in newspapers, magazines, etc? Or is this just a sign of the times? Are leads down across the board?
Read MoreQ: Persona Development
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In the international school setting, I am finding it almost impossible to narrow the personas down to anything that is specific and meaningful. For example….
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