Q: Identifying & Marketing Strengths
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How do you recommend going through a branding process to identify our strengths and which way to market ourselves? Where would you begin?
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Q: Location for New Private School
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I am starting a private school in Northern Illinois and am hoping to find the perfect location based on needs and interest. Is this something we would hire a marketing agency to help with?
Read MoreQ: Brand Exercise Needed
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Our new guiding statements have given us key statements to identify ourselves. Do you feel that a branding exercise is required or can we use the process that we have already completed with the M/V to move forward and better articulate who we are and who we serve?
Read MoreQ: Are Crest and Shield Logos Outdated
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We are a 60-year-old Catholic school with an outdated and not "user-friendly" logo. Our logo is simply a cross with our name and a Latin verse. It is impossible to read the Latin most times and the colours are not conducive to a lot of applications…My question is whether crests and shield style logos are outdated??
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