Crossroads School for Arts and Sciences

Santa Monica, CA USA
Grades K-12, Coed Day

SAMPLE JUDGES' COMMENTS
Gorgeous photography and inspiring design make this piece very compelling. I love that it includes several ways to support the school— and yes, that means the annual fund, but also volunteering and long-term support through endowment and planned giving. All those elements are vital for a healthy advancement program. Great job!

Crossroads' Guide to Giving and Getting Involved provided a clear and compelling case. From the why to the how, their messaging captured the purpose and impact around their community-building and fundraising efforts.

TEAM
Crossroads School Advancement Team
Alicia Patel, Golden Design Studio

Francis Parker School

San Diego, CA USA
Grades JK-12, Coed Day

SAMPLE JUDGES' COMMENTS
The personal anecdotes in this video from a variety of constituents drove home the appeal's message and helped illustrate the impact of giving to Francis Parker's financial aid program. I liked how the video shared both the immediate and long-term effects financial aid has on the lives of students. Visuals were simple yet engaging with cutaways and b-roll that matched the dialogue in a really complementary way!

This is a beautiful and compelling video. I love the use of a current student and several alumni to make the case for giving. I especially loved Javaughn's quote at the end about how financial assistance is "more than high school." If this doesn't make people open their checkbooks, I don't know what will! Well done!

Francis Parker's Gala video demonstrates the beauty of philanthropy! Students share personal stories highlighting how their educational experience enabled them to have a positive impact on their families and community.

TEAM
Jill McIntyre Kelly, Francis Parker School, Director of Advancement
Alex Oh, ZP Productions, Producer/Cinematographer
Allison Kaufman, Francis Parker School, Head of Communications and Marketing
Sarah Perez, ZP Productions, Producer
Caitlin Crowley, ZP Productions, Cinematographer

Wednesday Seven for
The Carey School

San Mateo, CA USA
Grades PK-5, Coed Day

SAMPLE JUDGES' COMMENTS
This appeal clearly laid out the purpose of the campaign. Including the renderings ensured that readers could envision the school's vision for the project, while using student photos tied together the "why"—fostering joy and providing an improved learning experience for students. The bold use of color was eye-catching, while the graphics and font made clear the target demographic: elementary school families! Overall, a strong appeal that helps readers understand and feel inclined to support the initiative!

Carey's playful campaign booklet captures the joy of childhood. It's hard not to get on board with wanting to help create new spaces that encourage play, innovation, and creativity.

TEAM
Resham Bharwani, Carey School, Director of Development & Communications
Maura Feingold, Wednesday Seven, Creative Director
Luisa Betancourt, Wednesday Seven, Senior Designer