22. Social Media 2024

 

OPEN

The Peck School

Morristown, NJ USA
K-8, Coed Day

SAMPLE JUDGES' COMMENTS
Utilizing a young student to showcase the campus in a sped-up manner was not only adorable but also a brilliant way to engage the audience and provide a unique perspective.

Fun, creative, memorable reel! The captions make it easy to digest even when not using sound.

TEAM
Heather Burchfield, The Peck School, Director of Strategic Communications & Marketing
Jen Cleary, The Peck School, Associate Director of Visual Brand Strategy
Melissa Webber, The Peck School, Digital Marketing Specialist

The Archer School for Girls

Los Angeles, CA USA
Grades 6-12, Girls Day 

SAMPLE JUDGES' COMMENTS
Bravo, Archer! The re-brand launch was executed to build anticipation and interest every step of the way. My main suggestion for improvement would be to include a fact or two about Archer in the caption with a strong CTA/invite to know more. You want to capitalize on any and all right-fit families. These reels/TikTok/posts cross paths beyond just the aesthetics of a beautiful new brand suite.

Attention-grabbing "HER" message, empowering music, and easy-to-read text with high-quality videos and photos

The compelling language, captivating visuals, and the use of a new font have all come together to create a very impressive introduction to the brand.

TEAM
Rachael Uriarte, The Archer School for Girls, Director of Communications & Strategic Marketing
Amanda Ryvkin, The Archer School for Girls, Associate Manager of Communications & Strategic Marketing
Sarah Rafiqi, The Archer School for Girls, Communications & Strategic Marketing Coordinator

The Peck School

Morristown, NJ USA
K-8, Coed Day

SAMPLE JUDGES' COMMENTS
These are great videos that create a personal connection with the faculty. Captions make it accessible to everyone so sound is not required.

TEAM
Heather Burchfield, The Peck School, Director of Strategic Communications & Marketing
Jen Cleary, The Peck School, Associate Director of Visual Brand Strategy
Melissa Webber, The Peck School, Digital Marketing Specialist