Before

After

Tassel for
Providence Classical School

Kline, TX USA
Grades PK-12, Coed Day

SAMPLE JUDGES' COMMENTS
I was immediately excited when I opened this file. Both the academic icons and athletics marks were striking and clearly professionally designed. Providence Classical's new logo gives me both classic and modern vibes—which is a challenge many educational brands can't successfully solve.

Super fun transition to something sporty and energized. Love it. They departed from the stuffy Ivy look. However, you still get the character of the school. Well done!

Love the fluid letterform lock-up that suggests a shield without being too obvious. A unique and memorable solution.

TEAM
Kyle Smith, Tassel, Senior Designer
Tyler Olson, Tassel, Production Manager
Marketta Bakke, Tassel, Senior Writer
Elizabeth Perkins, Tassel, Education Marketing Manager
Richard Halloran, Providence Classical School, Head of School
John Young, Providence Classical School, Director of Advancement
Sarah Turner, Providence Classical School, Development Director
Alicia Williamson, Providence Classical School, Director of Enrollment

Before

After

The Industry School

Queensland, Australia
Years 10-12, Coed Day

SAMPLE JUDGES' COMMENTS
This identity system stands out from the pack for being less predictable and very current. The simple line art mark with the sans serif font lock-up makes for a memorable, clean logo that translates nicely into the extended tonal variation. Love the vibrant, sophisticated color palette that incorporates RGB hues. Why not, since so much communication is digital? Deliberately different indeed!

The before and after stood out to me. The Industry School’s new name and new identity look transformational for a brand. I would have loved to see the creative rationale behind the icon because even without it, it is intriguing. I greatly appreciate the simple, clean lines. Overall, this is a strong, stand-out identity package.

TEAM
Nicole de Vries, The Industry School, Director of Brand
Rebecca Reis, The Industry School, Head of Brand
Adele Graves, Why Creative, Communications Consultant

Before

After with name change

Tassel for
Veritas Christian Academy

O’Fallon, MO USA
Grades PK-12, Coed Day

SAMPLE JUDGES' COMMENTS
Modern excellence! Solid improvement. Terrific design and sleek colors.

Beautifully crafted typography, letterform, and shield logo that integrates nicely with the bold athletics brand. The circular seal version is particularly strong.

TEAM
Kyle Smith, Tassel, Senior Designer
Andy Lynch, Tassel, President & CEO
Sarah Koudelka, Tassel, Production Director
Jacob Harris, Tassel, Education Marketing Strategist
Angeline Gormley, Tassel, Lead Writer
Jake Ibbetson, Veritas Christian Academy, Head of School
Abbey Wilson, Veritas Christian Academy, Director of Marketing and Fundraising
Neil Wieschhaus, Veritas Christian Academy, CFO
Trish Hansen, Veritas Christian Academy, Enrollment Director
Hannah Lincoln, Veritas Christian Academy, Communications Coordinator