Metric Marketing for
International School of Boston

Cambridge, MA USA
Grades PK-12, Coed Day

SAMPLE JUDGES' COMMENTS
I really enjoyed how this campaign leveraged the “traveler at heart” theme to connect with their market. The travel stamp and polaroid imagery was a clear differentiator, while the “Grow Beyond...” narrative embedded the global citizen curriculum. Well done!

This campaign is unique, thought out, and cohesive across all ad sizes, placements, and file types. The landing page was an excellent design to match the ads. Overall great job on this.

TEAM
Metric Marketing

Creosote Affects for
The Governor’s Academy

Byfield, MA USA
Grades 9-12, Coed Day and Boarding 

SAMPLE JUDGES' COMMENTS
This creative was powerful from the very beginning, with fast-paced imagery, drumbeats, and a gripping narrative that spoke directly to the students themselves. I particularly liked the use of the crimson at the end to bring home the message of 'ambitious students'. Empowering words like lead, hoist, and discover are beautifully aligned with the visual and audio. Congratulations!

Everything about these ads feels bold, modern and high energy -- imagery, fonts, pace, music. The copy is captivating, and the nod to the school's long history — "Join three centuries" is a clever way to reference the other side of the school's strength and story, which is rooted in tradition.

TEAM
Lindsay McPherson Batastini, The Governor's Academy, Director of Marketing & Communications
Emily Hajjar, Creosote Affects, Creative Director
Mary Walters, Creosote Affects, Copywriter

The Archer School for Girls

Los Angeles, CA USA
Grades 6-12, Girls Day 

SAMPLE JUDGES' COMMENTS
I absolutely LOVE this brand identity. The classic yet modern visual elements are incredibly powerful, while the word play (messaging specific to girls) is awe-inspiring and empowering. This campaign manages to strike a balance between tradition and innovation. This is so clever... well done on one of the best displays of school branding I've ever seen!

TEAM
Rachael Uriarte, Director of Communications & Strategic Marketing, The Archer School for Girls
Amanda Ryvkin, Associate Manager of Communications & Strategic Marketing, The Archer School for Girls
Sarah Rafiqi, Communications & Strategic Marketing Coordinator, The Archer School for Girls