2. Printed Viewbook/Prospectus (Enrollment 350 or Fewer) 2024
Tie for Gold
Raison Brands for Blue Ridge School
St. George, VA USA
Grades 9-12, Boy Boarding
SAMPLE JUDGES' COMMENTS
Blue Ridge School's viewbook captures the essence of the school with visually engaging font choices, impactful headlines and beautifully shot scenery. The layout is well-structured with digestible content. The use of QR codes to direct readers to videos is a smart touch. This is a great example of how you don't need a ton of text to get a great sense of a school's culture and selling points.
Excellent use of photography to draw you in and tell the story. You really feel like you got the full experience through the viewbook.
TEAM
Blue Ridge School
G. Lee Wall, Art Director/ Writer
Rachel Kammerdeiner, Designer
Tie for Gold
Stuart Country Day School
Princeton, NJ USA
Early Childhood, Coed
Grades PK-12, Girls Day
SAMPLE JUDGES' COMMENTS
The publication stands out for its exceptional use of photography, which I think is the best in the category. The images not only enhance the narrative but bring the school's spirit vividly to life. The spider photo is especially memorable. The green overlay adds a fresh, cohesive touch that complements the overall aesthetic.
It is beautifully done. The photos are strong, and the message is clear and inspiring for girls
TEAM
Hilary Morris, Director of Marketing and Communications
Monica Vagnozzi Vogel, Creative Director, Marketing and Communications
Hillary Nastro, Director of Enrollment
Julia Breen Wall, Head of School
St. Mary's School, Hampstead
London, England UK
Ages 2-11 Years, Girls Day
SAMPLE JUDGES' COMMENTS
This viewbook is fresh and full of spirit. The theme is carried throughout and never feels overplayed.
The 'Space to ...' theme is woven beautifully throughout, giving the viewbook a cohesive and elegant feel. The photography is striking, enhancing the publication’s polished aesthetic. It's inspiring to read the head of school’s strong affirmation of being 'unashamedly an all-girls school,' which resonates powerfully throughout the publication.
TEAM
Tom Wood, St. Mary’s School, Head of Marketing & Admissions
Steve Hunt, Unify Schools, Director
Mission Minded for Holy Trinity High School
Chicago, IL USA
Grades 9-12, Coed Day
SAMPLE JUDGES' COMMENTS
I really like the design and how it plays off the stained glass widow motif. The images are captivating, and the copy is easy to digest.
TEAM
Karen Buck, Mission Minded, Senior Strategist
Shum Prats, Mission Minded, Art Director
Demian Kato, Mission Minded, Creative Director