The Peddie School

Hightstown, NJ USA
Grades 9-12, Coed Boarding and Day 

SAMPLE JUDGES' COMMENTS
Emotion and Peddie pride run deep here! Showing "behind the scenes" set video up and small moments of laughter from the kids establish a sense of trust and closeness even before anyone even starts to talk! The unexpected and interesting backdrops are also noteworthy (way to showcase the school store!)

"When I Got into Peddie" captivates with its breathtaking visuals, artfully centering student reflections around the striking blue couch and glimpses of "making of" b-roll. It beautifully showcases genuine diversity among its students, whose heartfelt and sweet exchanges add a layer of authenticity that truly resonates.

Hearing the students describe how they found out they got accepted generated excitement, exclusivity, and eagerness for the future. The viewer is left with a lofty perspective of the brand.

Impressive opening to the film. The tight storyline clearly focuses on "When I Got into Peddie." Great storytelling and use of student experience. Its beauty is in its simplicity.

TEAM
Wendi Patella, The Peddie School, Director of Strategic Marketing and Communications
Brandon Detherage, The Peddie School, Associate Director of Communications for Brand and Web Strategy
Shawn Caple, From Start to Film, Director
Lili Maciejak, Communications Associate

Creosote Affects for
Foxcroft School

Middleburg, VA USA
Grades 9-12, Girls Boarding and Day 

SAMPLE JUDGES' COMMENTS
I loved the pace and rhythm of this film. The poetic script and visual imagery is beautiful. The emphasis on being a school for "us" draws you in and makes you want to find out more.

This was excellent, it actually brought tears to my eyes! The music brought the message to life for me, and the visuals were seemingly unplanned, which is a hard thing to accomplish.

Love the way that this video is scripted, yet bits of natural audio provide glimmers of genuine and spontaneous moments. The strong bonds among Foxcroft girls and their proud history is so evident here!

The Foxcroft School admissions video is a beautfully-executed showcase of the school's vibrant community, featuring authentic student voices that resonate with confidence and independence. The elegant videography captures the diverse range of students, interests, and activities, effectively demonstrating the school's culture of inclusion through thoughtful elements like closed captioning. The length of the video strikes a perfect balance, allowing viewers to appreciate the down-to-earth nature of the students and the beautiful environment they thrive in.

TEAM
Ginny Riley, Foxcroft School, Digital Media Specialist
Bethany Stotler, Foxcroft School, Director of Communications and Marketing
Emily Hajjar, Creosote Affects, Creative Director
Mary Walters, Creosote Affects, Lead Copywriter
Kristi Kraft, Creosote Affects, Account Manager

Sun Valley Community School

Sun Valley, ID USA
Grades PK-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
This film deserves recognition for its bold approach and focus on the parents’ point of view. Straight talking with no educational cliches, great focus on value, and proof points—this film stands out as different.

I appreciated the less intense nature of this video covering tuition assistance, which can feel so scary and heavy.

TEAM
Ryan Waterfield, Director of Marketing + Communications, Sun Valley Community School
Alessia Carega, Director of Admissions
Devon Bunce '06, Pigeon Nest
Wyatt Bunce '10, Pigeon Nest
Julia Lörsch, Pigeon Nest