Why Does InspirED Have Sponsors?
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A few of our followers have asked this question. We’re happy to answer.
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Why School MarCom People Are Overworked
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As the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.
Read MoreThe Private School Annual Report: A Deep Dive
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The purpose of creating a compelling, informative, exciting Report of Gifts is not only to thank last year’s donors but also to motivate those to come this year. Let’s dig deeper.
Read MoreTips For Working With A Production Company From A Filmmaker
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Joe Monzo of Monzo Media Productions has produced nine videos (and counting) full of brilliant ideas and brain food to help private school marketers learn about video production and how to work with a company that provides those services.
Read MoreHow To Maximize Your Photo Shoot
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Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or photos for the annual fund appeal or magazine story? This free webinar will help you get the photos you want and need.
Read MoreIs Your Tagline a Marketing Crutch?
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I have an issue with taglines. It’s the way some private school marketers use them.
Read More83 Private School Taglines
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One of the questions we ask in the InspirED Private School MarCom Survey is: If your school has a tagline, what is it? Here are 83 of them from private schools worldwide.
Read MoreYou Don't Need a Tagline. You Need a Brand.
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Don’t be fooled into believing that that handful of words is a substitute for a well-researched and well-written brand. If your brand is strong, you won’t need a tagline.
Read MoreTaglines, Taglines, Taglines!
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Here are 96 taglines that private schools reported using in the 2018 InspirED School Marketers Private School MarCom Survey Report. How does your tagline measure up?
Read MoreHistory Between the Covers
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School history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.
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