When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
Read MoreYou can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
Read MoreThere’s something classic about images of fall on campus. There’s a lot to getting the timing right to capture that narrow window when the sparkle of fiery reds and oranges weave into the landscape of pathways, students, and buildings, creating soft, painterly backgrounds.
Read MoreWhen prospective parents and new students consider a private school, they seek reassurance and a sense of belonging. In today's digital age, video marketing provides a powerful tool to build trust and create a connection with students.
Read MoreAre you hiring a professional photographer soon? Based on my decade+ experience photographing on private school campuses across the U.S., I have some tips for making the most of your investment.
Read MorePrivate schools are increasingly embracing diversity and fostering a global perspective within their educational communities. In the digital age, video marketing provides a valuable tool for showcasing the rich tapestry of cultural experiences within these schools.
Read MorePhotographer and filmmaker Michael Branscom discusses his collaboration with an outstanding independent school leader on an admissions video to show how powerful student storytellers can be.
Read MoreHow the drone can create the perfect balance between imagination and information to keep your videos interesting.
Read MoreArriving at a private school campus with a deep knowledge of the brand, culture and even personalities of the institution is a tremendous advantage.
Read MoreYou've got the perfect time, place and subjects for awesome, emotionally-charged, glowing video testimonials about your school. Go get 'em.
Read MoreJoe Monzo of Monzo Media Productions has produced nine videos (and counting) full of brilliant ideas and brain food to help private school marketers learn about video production and how to work with a company that provides those services.
Read MoreHave you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or photos for the annual fund appeal or magazine story? This free webinar will help you get the photos you want and need.
Read MoreSchool history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.
Read MoreInspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!
Brilliant ideas and brain food for private school marketing worldwide. Home of the Brilliance Awards. We make your job easier. Contact us.
