A Marketing Audience You May Be Missing
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Some private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.
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10 Reasons to Enter the Brilliance Awards
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Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.
Read MoreCMO: "It's Not One Job, It's at Least Three"
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Seth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.
Read MoreNew Job as a Marketer for a Private School? Start Here.
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We’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
Read More9 Signs You Need to Have a Talk with Your Head of School About Marketing
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Ever feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.
Read MoreMaking Marketing Part of Faculty Contracts
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Do your faculty members know that they're expected to be school marketers? Should it be part of their contract?
Read More2022 InspirED Private School MarCom Survey Report
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Make your job easier! Download the 2022 InspirED Private School MarCom Survey Report to find out how other schools are doing it, what you can do better, and where you are brilliant.
Read MoreWhy School MarCom People Are Overworked
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As the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.
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