A Marketing Audience You May Be Missing
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Some private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.
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How To Know What Your Audience Wants: Survey Them
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A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.
Read MoreBrilliance Awards Judges Represent 10 Countries
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The 2024 Brilliance Awards judges represent 10 countries! Meet the judges.
Read MoreRenting Your Facilities Brings More Than Just Money
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Your school works hard to have a beautifu campus — from the stellar maintenance crew to the student to picks up a stray piece of paper on the floor. It's time to let your campus work for your school by raising interest and word-of-mouth as well as funds.
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2024 Brilliance Awards Judges Club Members
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Meet the 2024 Brilliance Awards judges who have served our niche industry for five or more years. They are brilliant!
Read More[Yellow Car] Spotlight: Rob Norman
/![[Yellow Car] Spotlight: Rob Norman](https://images.squarespace-cdn.com/content/v1/57532abf27d4bd17be970a61/1727620325251-WS79Z3Z2KJD5FE0Q3TVO/JUST%2BA%2BPOST.jpg)
InspirED’s Best Boy, Rob Norman, was recently featured on the premiere of a new segment for [YELLOW CAR] called “Spotlight.”
Read MoreHow to Use Your Graphic Identity to Boost Your School's Brand
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This video, “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low,” held my attention from start to finish, and, if you like graphic design talk, this is for you.
Read More10 Reasons to Enter the Brilliance Awards
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Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.
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Heights Philadelphia Beneficiary of Brilliance Awards
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InspirED School Marketers is honored to name Heights Philadelphia as the beneficiary of the 2024 Brilliance Awards again this year.
Read MoreProfessional Photography is Expensive — and It’s Worth It: Part 2
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When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
Read MoreProfessional Photography is Expensive — and It’s Worth It: Part 1
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You can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
Read MoreCapturing The Fall For Stunning School Photography
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There’s something classic about images of fall on campus. There’s a lot to getting the timing right to capture that narrow window when the sparkle of fiery reds and oranges weave into the landscape of pathways, students, and buildings, creating soft, painterly backgrounds.
Read MoreCall for Entries!
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The 2024 Brilliance Awards are open and now is the time to enter while the Super Saver is on to enjoy $29 entry fees!
Read MoreThank you, Finalsite, 2024 Survey Sponsor
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High five to the 2024 U.S. Private School MarCom Survey and Report sponsor, Finalsite.
Read MoreA Happy Parent Is Your Best Marketing Tool
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Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read MoreCMO: "It's Not One Job, It's at Least Three"
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Seth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.
Read MoreNew Job as a Marketer for a Private School? Start Here.
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We’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
Read MorePrivate School vs. Independent School: What's the Difference and Should We Care?
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I've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
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