[Being a Brilliance Awards judge] is truly one of my favorite ways to give back to our industry, and without giving away my category, I want to share a few observations that got my brain buzzing.
Read MoreThe power of private schools to change lives.
Read MoreSome private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.
Read MoreA survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.
Read MoreThe 2024 Brilliance Awards judges represent 10 countries! Meet the judges.
Read MoreYour school works hard to have a beautifu campus — from the stellar maintenance crew to the student to picks up a stray piece of paper on the floor. It's time to let your campus work for your school by raising interest and word-of-mouth as well as funds.
Read MoreLet the spending begin!
Read MoreMeet the 2024 Brilliance Awards judges who have served our niche industry for five or more years. They are brilliant!
Read MoreInspirED’s Best Boy, Rob Norman, was recently featured on the premiere of a new segment for [YELLOW CAR] called “Spotlight.”
Read MoreThis video, “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low,” held my attention from start to finish, and, if you like graphic design talk, this is for you.
Read MoreWhy should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.
Read MoreInspirED School Marketers is honored to name Heights Philadelphia as the beneficiary of the 2024 Brilliance Awards again this year.
Read MoreWhen we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
Read MoreYou can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
Read MoreThere’s something classic about images of fall on campus. There’s a lot to getting the timing right to capture that narrow window when the sparkle of fiery reds and oranges weave into the landscape of pathways, students, and buildings, creating soft, painterly backgrounds.
Read MoreThe 2024 Brilliance Awards are open and now is the time to enter while the Super Saver is on to enjoy $29 entry fees!
Read MoreHigh five to the 2024 U.S. Private School MarCom Survey and Report sponsor, Finalsite.
Read MoreLike it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read MoreSeth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.
Read MoreInspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!
Brilliant ideas and brain food for private school marketing worldwide. Home of the Brilliance Awards. We make your job easier. Contact us.
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