In our 2018 Private School MarCom Survey, we asked school marketers to let us know what their school tagline is, and 96 of you responded. (See below.)

In the 2020 Private School MarCom Survey, we asked the same question and got 83 responses.

And in 2022, we got 85 responses.

Take a look. Can any of you use any of these for your school? We want to be sure that your tagline is distinctive, memorable, and boosts your brand the way no other school’s tagline could.

96 Private School Taglines

From the 2018 Private School MarCom Survey Report

Be Inspired. Be Determined. Be Unstoppable
Cultivating Courteous, Independent, Creative Thinkers Since 2001.
Connecting Heart And Mind
Brave And Brilliant Girls
Honor Above All
Prepare Students For College And Life
Friendship Scholarship Sportsmanship
Turning Experience Into Knowledge.
In The Process Of Testing A Tagline
Life Is Co-Ed
The Future Begins Here
For Faith, Scholarship And Community
A New School Of Thought
A Small School For Big Change
Where Academics And Character Are Classmates
A College Preparatory Christian School
The Difference Is Brilliant
Who Will You Become?
Explore Something Different.
Small School, Big Opportunities, Endless Possibilities.
Dana Hall School: Girls Learning, Leading, Succeeding
The Wisdom To Follow...The Courage To Lead
Educating The Mind. Reaching The Heart.
Think Independent
Create Your Unique Path
Your Future Begins With Us Now
Leading In....
Dare To Achieve
All Children Can Achieve
Learning Today, Leading Tomorrow.
We Stand Tall
Igniting Mind And Spirit
Soon To Be Revealed
Preparing Chicago’s Youth For A Lifetime Of Leadership And Service.
Education To The Highest Power
Journeying Beyond Knowledge To Wisdom
Educating Boys For Life Since 1886
Men Of Character From Boys Of Promise
Honor. Truth. Duty.
Lead The Way
Give Them The World
Teaching Deeply, Learning Fully, Cultivating Responsibility—One Mind At A Time.
Esse Quam Videre
Giant Faith. Giant Family. Giant Futures.
Live To Learn. Learn To Live.
Mind - Body - Spirit
Establishing Faith, Building Commitment, Training For Service
Inspiration Happens Here.
Remarkable
Educating And Empowering Young Women Since 1941
Respect, Reverence, Responsibility
Inspired To Explore, Prepared To Succeed
Extraordinary Learning
Learn Achieve Become... More
Experience The Dawson Difference
The Power Of Young Women
Community Is Our Middle Name
Mens Sana In Corpore Sano - A Sound Mind In A Sound Body
Small School... Big Opportunities... Endless Possibilities
Igniting Lives Of Purpose
Firmly Planted Since 1978
Combining The Excellence Of The Montessori Method With Christ-Centered Curriculum.
Proud To Be DC
Enter As Boys To Learn. Exit As Men To Serve.
Community, Scholarship, Unbounded Spirit
A Child’s Frontier
Excellence With Honor
The Center City Quaker School
#Ithappensatswain
Great Minds Don’t Think Alike
Spirit Mind Body
Anything Is Possible Starting Here
Engage. Inspire. Empower.
Minding What Matters
Wisdom, Honor, Service
Global Leaders In Transforming Education
Educate, Encourage & Empower
The Making Of Men
Academic Rigor, Spiritual Depth
Inspiring Flourishing Lives
Simply The Best
Preparing Students For College And Life
See Yourself At NDP
Be Known.
Curiosity. Mastery. Purpose.
Brave And Brilliant Girls
College Prepared. Life Equipped.
We Learn Not For School, But For Life.
The World Is Waiting
The Future Goes To Sandia Prep
Naturally Curious
Do Well. Do Good.
Make Every Day Count.
Women Who Can
Engaging. Nurturing. Transforming.
Wisdom To Follow. Courage To Lead