Have you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or lacked photos for the annual fund appeal coming up? Or captured the perfect cover for the magazine, but there's no room for the copy?

In a previous blog post, I explained how professional photography is expensive, but worth it. Now we want to help you make the most of the shoot by thinking strategically before the photographer comes to campus to maximize your investment.

3 Parts: Boatloads of Ideas and Advice

In this series "Maximizing Your Relationship With A Professional Photographer,” I sit down with Michael Branscom, a professional photographer and filmmaker with decades of experience working with private schools. Michael and I give you a boatload of tips and tricks to save you time, money, and ensure that you get the photos you need and want — and only photos you need and want.

Part 1: “End-Use Drives Strategy” (pre-recorded webinar)
Part 2: “Selecting the Right Photographer and Writing the RFP” (pre-recorded webinar)
Part 3: “How to Schedule a Photoshoot “ (podcast)

Part 1: End Use Drives Strategy

In Part 1, we take a deep dive into the questions you should be asking yourself about the end use of your images. As an example: How will I use them, where, and for what purpose? Do I need them to evoke emotion, excitement, nostalgia, or curiosity? Do I need them to make a donor want to give or a parent want to visit campus?

Part 2: Selecting a Photographer and Writing the RFP

In Part 2, Michael and I give you advice on how to choose a photographer for your project, various working styles, costs, rights restrictions, delivery of images, and more.

In both webinars, we’ll show you examples of photography for enrollment, development, magazines, social media, sports, events and more using Michael's images as well as those of other private school photographers. All the while, getting you thinking strategically for your next shoot.

Part 3: How to Schedule a Photo Shoot

Part 3 is an episode of the SparkCast podcast where I talk with Michael about the shoot day. We discuss how to get the most bang for your buck, how to schedule wisely, how to ensure your shots will be useable, how to build your library, and lots of trade secrets that will make your shoot go smoothly and generate incredible images for your school.

Get brilliant ideas and brain food to maximize your relationship with a professional photographer. Access these resources now.

Watch Webinar Part 1

Watch Webinar Part 2

Listen to Podcast

See Michael Branscom’s portfolio on his Senior Partner page.

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Liza Fisher Norman

Master Electrician, InspirED School Marketers

Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they could find brilliant ideas and brain food and feel supported. InspirED School Marketers was born in 2013 to fill that void, and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.

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