A Marketing Audience You May Be Missing
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Some private school marketing audiences are obvious, such as prospective families, alums, current families, etc. What about other schools? They are powerful co-marketers.
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Renting Your Facilities Brings More Than Just Money
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Your school works hard to have a beautifu campus — from the stellar maintenance crew to the student to picks up a stray piece of paper on the floor. It's time to let your campus work for your school by raising interest and word-of-mouth as well as funds.
Read MoreHow to Use Your Graphic Identity to Boost Your School's Brand
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This video, “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low,” held my attention from start to finish, and, if you like graphic design talk, this is for you.
Read More10 Reasons to Enter the Brilliance Awards
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Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.
Read MoreA Happy Parent Is Your Best Marketing Tool
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Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read MorePrivate School vs. Independent School: What's the Difference and Should We Care?
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I've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
Read MoreBuilding Trust through Student Testimonials: The Power of Video Marketing
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When prospective parents and new students consider a private school, they seek reassurance and a sense of belonging. In today's digital age, video marketing provides a powerful tool to build trust and create a connection with students.
Read MoreStudent-Centered Storytelling on Film
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Photographer and filmmaker Michael Branscom discusses his collaboration with an outstanding independent school leader on an admissions video to show how powerful student storytellers can be.
Read MoreTaglines are Semi-Permanent. Slogans are Temporary.
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Create a “slogan” for the enrollment year and plaster it on everything you do for admissions. Make it exciting, interesting, and memorable.
Read MoreWhy The Way You Describe Your Private School Immediately Kills Its Uniqueness
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“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?
Read MoreTaglines, Taglines, Taglines — 2022 Style
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Here are the 85 private school taglines as reported in the 2022 InspirED Private School MarCom Survey Report. Dig in!
Read MoreHow to Get Glowing Testimonials About Your School at Graduation
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You've got the perfect time, place and subjects for awesome, emotionally-charged, glowing video testimonials about your school. Go get 'em.
Read MoreIs Your Tagline a Marketing Crutch?
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I have an issue with taglines. It’s the way some private school marketers use them.
Read More83 Private School Taglines
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One of the questions we ask in the InspirED Private School MarCom Survey is: If your school has a tagline, what is it? Here are 83 of them from private schools worldwide.
Read MoreYou Don't Need a Tagline. You Need a Brand.
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Don’t be fooled into believing that that handful of words is a substitute for a well-researched and well-written brand. If your brand is strong, you won’t need a tagline.
Read MoreTaglines, Taglines, Taglines!
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Here are 96 taglines that private schools reported using in the 2018 InspirED School Marketers Private School MarCom Survey Report. How does your tagline measure up?
Read MoreHistory Between the Covers
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School history books are a gift that the current generation leaves for the next, providing an anchor of the human effort that sustained the school as a touchstone for future endeavors. We hope this post will help you navigate the process of creating a school history book that does honor to your school and all the people who created and sustained it.
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