A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.
Read MoreLike it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read MoreWe’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
Read MoreI've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
Read MoreWhen prospective parents and new students consider a private school, they seek reassurance and a sense of belonging. In today's digital age, video marketing provides a powerful tool to build trust and create a connection with students.
Read MorePhotographer and filmmaker Michael Branscom discusses his collaboration with an outstanding independent school leader on an admissions video to show how powerful student storytellers can be.
Read More“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?
Read MoreHere are the 85 private school taglines as reported in the 2022 InspirED Private School MarCom Survey Report. Dig in!
Read MoreYou've got the perfect time, place and subjects for awesome, emotionally-charged, glowing video testimonials about your school. Go get 'em.
Read MoreHave you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or photos for the annual fund appeal or magazine story? This free webinar will help you get the photos you want and need.
Read MoreI have an issue with taglines. It’s the way some private school marketers use them.
Read MoreHere are 96 taglines that private schools reported using in the 2018 InspirED School Marketers Private School MarCom Survey Report. How does your tagline measure up?
Read MoreInspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!
Brilliant ideas and brain food for private school marketing worldwide. Home of the Brilliance Awards. We make your job easier. Contact us.
