10 Reasons to Enter the Brilliance Awards
/The Oscars, Emmys, and Tonys are just a few of the buzz-worthy awards that draw our attention. We love to watch the red-carpet regalia, the stars acting as themselves, the entertainment, and the unpredictability of live coverage. We love hashtag comments, who wore it best, and water-cooler conversations the next day. We love when something or someone we love wins.
That’s from the audience’s point of view.
The Value of Winning an Award
From the award-winners’ point of view, the stakes are high.
Studios and producers spend millions trying just to get their production nominated. Then they spend millions more promoting the winners. Why? Because winning is so valuable to the bottom line in increased sales and confirmation of the studio’s talent and savvy…i.e. their brand.
Ad agencies and designers have long recognized the value of awards competitions. The biggies are the Clios, the Addys, and Cannes Lions, to name a few. Current clients love getting awards and prospective clients love working with an award-winning agency. Why? Because winning is so valuable to the bottom line in increased sales and confirmation of the agency’s talent and savvy…i.e. their brand.
10 Reasons to Enter the Brilliance Awards
Private schools have long recognized the value of awards competitions. Why? Because winning is so valuable to your community and your brand in…
Getting media attention and publicity, so hard for schools to obtain nowadays.
Boosting school pride among current families, alumnae/i, faculty and staff.
Moving your school’s brand a point on the dial in the local, regional, national, and international landscape.
Garnering recognition for your staff, affirming their work, creativity, and collaboration.
Making a “sleeper” project get the attention it deserves.
Demonstrating the improvements you have made in a certain area.
Getting the attention of your head of school and board of trustees.
Giving you bragging rights for a good long time.
Improving your resume.
Making you feel good!
Enter the 2024 Brilliance Awards
The InspirED School Marketers Brilliance Awards are the only competition exclusively for private school marketing and communications worldwide.
No competing against businesses and corporations.
No competing against higher ed.
It’s a level playing field here that celebrates the brilliance of private school marketing and the folks creating it.
Think Your Stuff Isn't Good Enough?
This competition is for schools large and small, and with some categories that separate the two. Even pre-schools won in previous years. We've seen some of the best school MarCom created on a shoestring. You never, ever know.
There Are Many Winners Reading This Right Now.
You can’t win if you don’t enter. Go ahead. The virtual red carpet awaits you. You are brilliant! Show us!
Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they could find brilliant ideas and brain food and feel supported. InspirED School Marketers was born in 2013 to fill that void, and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.
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