Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read MoreSeth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.
Read MoreWe’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
Read MoreI've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
Read MoreWhen choosing a private school for their children, parents seek not only a strong academic program, but also dedicated and passionate educators. One of the most effective ways to showcase the exceptional faculty members is through video marketing.
Read MoreVideo marketing plays a crucial role in showcasing private school student achievements, highlighting academic awards, sports accomplishments, performing arts showcases, and community service projects.
Read MoreAre you hiring a professional photographer soon? Based on my decade+ experience photographing on private school campuses across the U.S., I have some tips for making the most of your investment.
Read MoreEver feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.
Read MorePrivate schools are increasingly embracing diversity and fostering a global perspective within their educational communities. In the digital age, video marketing provides a valuable tool for showcasing the rich tapestry of cultural experiences within these schools.
Read MoreIn a fit of spring cleaning, you comb through your website and delete seven unnecessary pages from your website, and change the title and URL of another four pages. You feel so productive! Unfortunately, if you deleted or changed the URL of these pages without redirecting them or marking them as permanently deleted in Google, your website could be penalized by Google and create a negative user experience.
Read MoreYour school works hard to have a beautifu campus — from the stellar maintenance crew to the student to picks up a stray piece of paper on the floor. It's time to let your campus work for your school by raising interest and word-of-mouth as well as funds.
Read MorePhotographer and filmmaker Michael Branscom discusses his collaboration with an outstanding independent school leader on an admissions video to show how powerful student storytellers can be.
Read MoreHow the drone can create the perfect balance between imagination and information to keep your videos interesting.
Read MoreCreate a “slogan” for the enrollment year and plaster it on everything you do for admissions. Make it exciting, interesting, and memorable.
Read More“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?
Read MoreMost graphic designers know their stuff. And while your input (you, the non-designer) is valuable, appreciated and necessary, you might not always be right. Here's how to build a great working relationship.
Read MoreHere are the 85 private school taglines as reported in the 2022 InspirED Private School MarCom Survey Report. Dig in!
Read MoreDo your faculty members know that they're expected to be school marketers? Should it be part of their contract?
Read MoreMake your job easier! Download the 2022 InspirED Private School MarCom Survey Report to find out how other schools are doing it, what you can do better, and where you are brilliant.
Read MoreArriving at a private school campus with a deep knowledge of the brand, culture and even personalities of the institution is a tremendous advantage.
Read MoreInspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!
Brilliant ideas and brain food for private school marketing worldwide. Home of the Brilliance Awards. We make your job easier. Contact us.
