How to Use Your Graphic Identity to Boost Your School's Brand
/If you follow Dr. David Willows and Suzette Parlevliet of [Yellow Car], you already know they’re brilliant private school marketers and consultants. They won two Brilliance Awards in 2021 for the International School of Brussels — a Gold for Annual Report/Report of Gifts/Donor Report and a Bronze for Magazine. In addition, David is in his fifth year serving on the power panel of Brilliance Awards judges.
I drop into the [Yellow Car] Community to see what’s doin’ in (particularly international) private school marketing, and there’s always something there that catches my eye.
You Had Me at Graphic Design
This time it was a recording titled “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low.” It held my attention from start to finish, and, if you like graphic design talk and private school marketing, this is for you.
David Low is the designer who created the identity and website for [Yellow Car], among many others, and his brilliance is featured in this video.
Watch and Share
There are many points in this video where you’ll nod your head, saying to yourself, “Been there. Done that.” And there are other points where you’ll say, “I need to implement this at my private school!”
Enjoy.
And if you haven’t joined the [Yellow Car] community, jump in!
Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they could find brilliant ideas and brain food and feel supported. InspirED School Marketers was born in 2013 to fill that void, and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.
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