CMO: "It's Not One Job, It's at Least Three"
/ Liza Fisher NormanSeth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. And he posts every day — like our own Rob Norman in the Daily Jolt.
This one, posted December 5, 2023, resonated with me with regard to private school marketers. It’s why we founded InspirED…to help change leadership’s mindset about MarCom, give it a seat at the table, and provide more resources for it with regard to personnel and funding. And then to watch the powerful results for admissions, development, alumni/ae relations, community relations, and more and more.
Seth writes:
It’s easy to be confused about this job, because it’s not one job, it’s at least three.
This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done.
Read on and see if you agree.
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Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they could find brilliant ideas and brain food and feel supported. InspirED School Marketers was born in 2013 to fill that void, and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.
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