Lauren Campbell is the Publications Manager at Cretin-Derham Hall, a Catholic high school in St. Paul, Minnesota. She manages digital communications, the biannual alumni magazine, and the Student Apprentice program. (which is what we’re going to be talking about today.) She previously worked in communications for a local nonprofit and a community bank. Lauren is focused on using the power of communications and storytelling to build and enhance community. She holds a Bachelor's of Business Administration and a B.A. in International Relations, both from Gonzaga University in Spokane, Washington.

Two years ago, Lauren started a student apprenticeship program for communications that has proved to be valuable to both the students and the school.

Lauren Quoted

“Kids aren’t learning [in school] how to write marketing-type stories. How do you interview someone, quote someone, shape an article?”

“The goals were getting student voices in our communications, giving these kids a first line on their resume, and giving the community more personality in marketing communications.”

“Your purpose here is to share positive news about CDH. Your audience is our alumni and potential parents. We want to share this positive news so that we can boost enrollment, boost donations, and positive sentiment to the school.”

“Their first assignment is to write a profile of someone in our community.”

“Another assignment is to write something on a quick turnaround.”

“They are really great for having extra eyes and ears in the school… We’re a communications team of two. We can’t be everywhere all the time.”

“They don’t write about things they’re involved in. These aren’t reflection pieces.”

What You’ll Learn

How the program got started.
How the program works.
The benefit for the students and the school.
What is Lauren’s favorite nugget.
If everything gets published.
How the program has been received.
How the apprentices write with the school’s brand in mind.
What is the review process.
How Instagram takeovers work.
How to develop a structure for this program.

Get more brilliant ideas and brain food by signing up for our newsletter. We make your job easier.

Featured

Rob Norman

Best Boy, InspirED School Marketers

Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing the Daily Jolt, and by podcasting with fascinating independent school movers and shakers. As InspirED's Best Boy — a term borrowed from theater, Rob's longtime passion — Rob loves to be out and about, meeting with school marketers, learning their needs, and helping them overcome challenges. Be sure to ask Rob about his golf game.

LinkedIn

More Podcasts To Make Your Job Easier

Podcasts 2

Discussing the "Independent School Cost-Per-Enrollment Study"

With Kevin MacNeil, CAO and Partner, Metric Marketing.

Short Boost Episode: Deb Baum, Brilliance Awards Judge

With Deb Baum, Senior Director of Communications and Strategic Institutional Marketing, The Bryn Mawr School

Short Boost Episode: Jan Abernathy, Brilliance Awards Judge

With Jan Abernathy, Chief Communications Officer at The Browning School. This is Jan's third year as a Brilliance Awards judge.

Short Boost Episode: David Willows, Brilliance Awards Judge

With Dr. David Willows, Co-founder and Strategic Director at [YELLOW CAR], and an InspirED Brilliance Awards judge for six years.

Digital Privacy: Protecting Your Students, Families, and School

With Colin Anson is the CEO and co-founder, Pixevety

WHY.os: Increased Communication, Connection, and Unification

With H. Watson Jordan Ed.D., Chief Resilience Officer, The Resilience Initiative

Marketing Lessons from the Niche Parent Survey

With Angela Brown, Manager, B2B Brand Strategy, Niche

The Neuroscience of Storytelling for Private Schools

with Dr. Carrie Grimes, Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development.

Searching for a New Head of School? Hit "Strategic Pause" First

with Mike Connor and Thom Greenlaw, Connor Associates

How To Successfully Work With A Consultant For Your Private School [Podcast]

with Chris Pryor, President & Founder, The Gowan Group and Chris Pryor, Founder & Principal, Lead Team Partners

Private School Surveys Beyond the Net Promoter Score [Podcast]

with David Willows and Suzette Parlevliet, co-founders, [YELLOW CAR]

How to Find and Support Private School Leaders [Podcast]

with Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching & Consulting

The Power of Personas In Reaching Marketing Goals [Podcast]

with Deborah Janz, CEO & Consultant, IMPACT Marketing International, Inc.

How to Advocate for Yourself as a Director of MarCom at a Private School [Podcast]

with Penny Abrahams, Senior Consultant, Independent School Management

Strengthening MarCom in Small Private Schools [Podcast]

with Aubrey Bursch, founder and CEO of Easy School Marketing.

Students As Communications Apprentices [Podcast]

with Lauren Campbell, Publications Manager at Cretin-Derham Hall, a Catholic high school in St. Paul, Minnesota.

How to Be a Leader in an Independent School [Podcast]

with Dr. Carrie Grimes
Assistant Professor of the Practice, Department of Leadership, Policy, and Organizations
Director, Vanderbilt University, Peabody College, Independent School Leadership Program (M.Ed.)