Aubrey Bursch, founder and CEO of Easy School Marketing, is passionate about supporting small private schools to increase enrollment, retention, and revenue by designing and executing marketing strategies that work for them. As the daughter of lifelong educators and a mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives. Aubrey co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders professional development program, and speaks nationwide.

Aubrey Quoted

“I am very passionate about small schools.”

“Often small school administrators don’t have the bandwidth for higher-level strategy and collaboration."

“The teams I work with are open to the idea of doing something different. They just don’t know how.”

“People with growth mindsets do surprisingly well.”

“Set aside time each week to work on higher-level strategies.”

“It makes it so much easier to execute any part of your job if you’re all on the same page.”

“For small schools, there’s often one person loading your social media so they can more easily represent the brand.”

“Most successful small schools use their teachers and staff and they have a main channel or system for how they collect the stories.”

“New families are an incredible resource [for learning about external perceptions].”

“At small schools, heads of school are more involved in marketing.”

“Marketing should be represented at the senior leadership table.”

“MarCom education is key for small school boards.”

What You’ll Learn

About silos in small private schools.
How much budgeting affects silos.
How to get and see the big picture strategy and messaging.
How to recognize if your messaging isn’t working.
How to get your private school’s social media channels to be brand-driven.
How Aubrey helps small private schools make external perceptions match reality.
Why heads of school and board members need to know the brand and their role as brand ambassadors.

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Rob Norman

Best Boy, InspirED School Marketers

Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing the Daily Jolt, and by podcasting with fascinating independent school movers and shakers. As InspirED's Best Boy — a term borrowed from theater, Rob's longtime passion — Rob loves to be out and about, meeting with school marketers, learning their needs, and helping them overcome challenges. Be sure to ask Rob about his golf game.

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With Jan Abernathy, Chief Communications Officer at The Browning School. This is Jan's third year as a Brilliance Awards judge.

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With Dr. David Willows, Co-founder and Strategic Director at [YELLOW CAR], and an InspirED Brilliance Awards judge for six years.

Digital Privacy: Protecting Your Students, Families, and School

With Colin Anson is the CEO and co-founder, Pixevety

WHY.os: Increased Communication, Connection, and Unification

With H. Watson Jordan Ed.D., Chief Resilience Officer, The Resilience Initiative

Marketing Lessons from the Niche Parent Survey

With Angela Brown, Manager, B2B Brand Strategy, Niche

The Neuroscience of Storytelling for Private Schools

with Dr. Carrie Grimes, Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development.

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with Mike Connor and Thom Greenlaw, Connor Associates

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with Chris Pryor, President & Founder, The Gowan Group and Chris Pryor, Founder & Principal, Lead Team Partners

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with David Willows and Suzette Parlevliet, co-founders, [YELLOW CAR]

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with Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching & Consulting

The Power of Personas In Reaching Marketing Goals [Podcast]

with Deborah Janz, CEO & Consultant, IMPACT Marketing International, Inc.

How to Advocate for Yourself as a Director of MarCom at a Private School [Podcast]

with Penny Abrahams, Senior Consultant, Independent School Management

Strengthening MarCom in Small Private Schools [Podcast]

with Aubrey Bursch, founder and CEO of Easy School Marketing.

Students As Communications Apprentices [Podcast]

with Lauren Campbell, Publications Manager at Cretin-Derham Hall, a Catholic high school in St. Paul, Minnesota.

How to Be a Leader in an Independent School [Podcast]

with Dr. Carrie Grimes
Assistant Professor of the Practice, Department of Leadership, Policy, and Organizations
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