Digital Privacy: Protecting Your Students, Families, and School
/Colin Anson
Colin Anson is the CEO and co-founder of Pixevety, a child image protection and photo storage solution that helps schools and parents manage and share photos and videos of children with state-of-the-art, real-time consent technology. With over 11 years of experience in the online media industry, Colin is a digital entrepreneur and a passionate advocate for children's digital privacy and safety.
Colin's vision is to protect the digital identity of children and to reduce privacy and data breach risks for schools and parents. Colin has a proven track record of leading and growing innovative digital businesses, with skills in digital strategy and execution, business development, e-commerce, advertising, management, and marketing.
Colin Quoted
“My daughter starts at a wonderful school…and the first thing I noticed as I was driving one day was a photograph of my daughter on the side of a bus, and there was the name of the school…When I spoke to the school about it, they said, ‘On enrollment, you’ve agreed that we can do anything with photographs. We can take the photographs, use photographs, and any means we want.’”
“The biggest thing that…tipped us [my wife and I] over the edge…was when we said we didn’t want social media as a part of her life in school. We were told [by the school] that the consent form had one question — you’re either all in or all out. Having been in media [myself, I know that that] is not even close to being consent. So why ask?”
“So when they [the school] told me that …if I chose not to have social media as a part of her school life, then she couldn’t participate in the school play. She couldn’t participate in sport. And whenever there was an excursion or something being photographed, she had to remove herself from the situation.”
“Consent forms have many components, especially in the United States [where] you have 50 separate little countries, for lack of a better term. Each one of those has different levels of laws. The United States does not have a national privacy law.”
“It doesn’t have to be complicated. It just needs to be specific.”
“Not only they’re taking photographs in front of the school… they’re taking the photographs in the school uniform. So now you know where that child goes to school. Quite simply, a lot of information has been shared inadvertently by posting photographs on social media.”
“Most people want to do the right thing. It’s just got to be as simple as possible.”
“Privacy and security and control are three parts of a trident that must all work together.”
“To be as safe as possible, it must be as easy as possible.”
“The number one thing that a system has to do is pull it all into one place, let the system work, do all the heavy lifting in terms of rules, regulations, requirements, and ultimate usage…then it says you can use it [the photo] for this purpose.”
What You’ll Learn
What VICS stands for: voluntary, informed, current, and specific
The average number of photos taken per year at a school is 50,000
Who keeps track of those photos
What digital assessment management systems are
Why it’s important to keep current with privacy laws
What COPS stands for: collect, organize, protect, and share
How Pixevety works to benefit schools, students, and families
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Best Boy, InspirED School Marketers
Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED School Marketers by blogging, editing the Daily Jolt, and by podcasting with fascinating independent school movers and shakers. As InspirED's Best Boy — a term borrowed from theater, Rob's longtime passion — Rob loves to be out and about, meeting with school marketers, learning their needs, and helping them overcome challenges. Be sure to ask Rob about his golf game.
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