How to Manage & Grow the Private School Prospect Pipeline [Podcast]

Antony Campitelli and Greg Campitelli run Enquiry Tracker, a cloud-based application that helps you manage enrollment inquiries, track demand, engage families, and make more informed decisions.

Antony Campitelli has spent 38 years marketing in the high-tech industry with the last 27 years in Silicon Valley. Most recently he was Senior VP of Marketing at Planet Labs, a satellite company that images the entire earth every day. Prior experience is in similar roles across a variety of companies from giants including Apple and Adobe, to startups. Antony’s mission is about building scalable products that are not just about solving problems but are fun to use. This is one of the key reasons he co-founded Enquiry Tracker with his brother Greg.

Antony Campitelli

Greg Campitelli is one of the most experienced marketing professionals in the educational system in Australia. He was a long-serving teacher, a Director of Development, and Board member at one of Melbourne Australia’s oldest colleges. He has worked with dozens of schools developing and enhancing community relations, doing marketing and enrolment plans, alumni engagement, and major capital fundraising appeals. Greg has spoken at many National and International Conferences, runs professional development seminars, and has written numerous strategic plans.

Greg Campitelli

 Antony and Greg Quoted

“Schools are an organization that’s a business. And they have to adapt.”

“The watercooler is now social media.”

“You have two ears and one mouth. Use them in that proportion.”

 “There’s been an extraordinary paradigm shift for schools in all parts of the world where parents were the humble client, parents were the grateful client. Now they’re the customer. Now there’s a product transaction.”

“During COVID parents say that I expected this from the school and I got this. Is there a breach of contract?”

“Children are influencing the choice of destination. The loudest voice in the room is often the child.” 

“We ask schools where does your form go? Often they say that they don’t know.”

“Schools are overwhelmed and underresourced.”

“It’s about asking the right questions. Children info? Grade level? Who are we communicating with? Preferred method of contact? What are the top three reasons you are attracted to our school?”

What You’ll Learn

• How to turn your families into advocates, fans, and friends.

• What the number one goal of the website is.

• How to capture the prospective family’s data.

• If the world is on the internet, make it easy to capture the data.

• Why you should put key buttons in the header of your website.

•  What you should ask on your website’s form.

• Who should receive the completed forms.

• How to use automation.

• How to move prospective families from a warm lead to a hot lead by getting them to come to campus.

• Tasking every staff member to call 10 prospects a week and pick up 2-3 enrollments each year when you do.

• How to impress families with your student ambassadors.

• How virtual tours have made life easier. And now they’re acceptable.

• How to use a net promoter score.

Resources

The e-book mentioned during the podcast: 10 Keys to Manage and Grow Enrollments https://enquirytracker.net/inspiredsm

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