How To Create An Award-Winning Website, Outsourced: Wimbledon High School & Interactive Schools
/ Liza Fisher NormanChosen because Interactive Schools won a Bronze in the 2019 Brilliance Awards for Website, Outsourced for their client, Wimbledon High School. InspirED learned more about this award winner from Rachel Brewster, Director of Marketing & Communications at Wimbledon High School.
Start With Two Strategic Aims
Wimbledon High School wanted a new look and a website that would reflect the vibrancy of the school we love and our passion for the jobs we do. Interactive Schools brought that brand vision to life.
Our school motto is Ex Humilibus Excelsa – "from small things, greatness." We started with just two strategic aims: To promote wonder in learning and to show how every student leaves our care prepared to shape tomorrow.
We wanted to show girls and their families that exciting futures await all our students. The journey taking them there begins in a classroom full of wonder and imagination.
Spend 6 months
We partnered with Interactive Schools to create the strapline and imaginative “hero shots” that bring alive the vision. Their creative team came up with the doodle animation that has captured so many people's hearts around the world.
With tweaks here and there, we completed the overall look, feel, and all-important navigation of the website. We did all this in just six months.
Garner Buy-In. Extend Reach.
The results were felt at school and farther away than we could have imagined. We've had wonderful buy-in from our Wimbledon High community and the website has an international reach. This award is proof of that!
Advice for Others
First, it’s so important to know what you want to achieve.
Second, stick to your vision and care about the small stuff.
Third, find a like-minded partner and work collaboratively to execute the project. Working with Interactive Schools, who share the vision of collaboration, we were able to push each other to achieve a great and visually unique website.
FINALLY, Dream Big
Who doesn’t want to dream about their future? Lots of us might still be wondering what we will be when we ‘grow up!’
Congratulations, Interactive Schools and Wimbledon High School. You are brilliant!
TEAM
Rachel Brewster, Director of Marketing & Communications
Simon Noakes, Founder & CEO
Tim Weaver, Creative Director
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Master Electrician, InspirED School Marketers
Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they could find brilliant ideas and brain food and feel supported. InspirED School Marketers was born in 2013 to fill that void, and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.
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