Chosen because The Peddie School and Blair Academy together won a Gold 2019 Brilliance Award for Magazine Feature Article Writing. InspirED learned how two competitors came together to create this award-winner from Carrie Harrington, Editor, Peddie Chronicle and Suzy Logan, Director of Communications, Blair Academy.

“GOLD! What sets this out is the originality — two schools that are competitors on the sports field (and presumably for students) celebrating a long relationship. I like the fact that the initial idea came from alumni — and admire the amount of research — far more than just finding alumni in a particular industry for example.”

— Brilliance Awards Judge's Comment

The Great idea that began on a Beach

[Carrie] I couldn’t stop thinking about a Class Notes update from Peddie alumnus Clarence Kugler ’63. Clarence told us about his 14-year friendship with Blair alumnus Don Mattuci ’45. The two met while walking their dogs at a dog park in Deerfield Beach, Florida and became fast friends. I knew that there must be other stories of Peddie-Blair relationships out there! It was just a matter of taking the time to find them.

[Suzy] When Carrie reached out last summer and pitched the idea, I immediately loved it! As a Blair alumna, I have fond memories of our rivalry with Peddie (even if my JV tennis match lost us the Cup in 1996). The more we researched various connections, it became clear that the relationships forged by our respective alumni and parents remain very special to graduates of all class years.

“This joint school project to feature Peddie-Blair friendships rather than simply competitions was a fun way get to the heart of what connects rather than divides human beings. Great job!”

— Brilliance Awards Judge's Comment

Rivalry Based on Respect

[Carrie] The Peddie-Blair rivalry is the oldest prep school rivalry in New Jersey and centers around a day of athletic competitions in the fall. We wanted to show that our intense rivalry is steeped in respect. In this culture of good sportsmanship, rivals become friends and partners, and family members become rivals.

[Suzy] Immediately, we saw in our interviews that good humor and self-deprecation were at the heart of every rival relationship, no matter how competitive. Whether we were talking to friends, spouses, co-workers, siblings or cousins who attended Blair or Peddie, everyone reflected on our schools’ rivalry fondly, underscoring the love and respect that the Bucs and Falcons have for one another, no matter who has the Kelley-Potter Cup (The Kelley-Potter Cup, named for F. Edward Potter, Jr., former headmaster of Peddie, and James R. Kelley, former headmaster of Blair Academy, is awarded to the school that wins the most athletic events on Peddie-Blair Day.)

“It was refreshing to write something in tandem with such a skilled writer and storyteller, all the while knowing we were telling the same story but from different angles.”

— Suzy Logan

Tag team, Tandem and Talent

[Carrie] I wasn’t sure what Suzy would think about the idea of co-producing a feature article. But she embraced the idea right away! Suzy is patient and fantastic to work with, and that made the process fun. We were on different schedules for our magazines. She was in the middle of getting an issue of the Blair Bulletin off to the printer, and I was in the research phase for our next issue. Yet she still made time to schedule interviews with the alumni we agreed to feature in our story. We worked off a shared document to keep track of our interviews and background information about alumni. And we also shared notes from our interviews.

[Suzy] The collaboration with Carrie was so much fun, and she was incredible to work with. We found we are a great tag team when it comes to interviewing, and it was refreshing to write something in tandem with such a skilled writer and storyteller, all the while knowing we were telling the same story but from different angles. I only wish our editorial calendars had lined up better, so we could have published at the same time.

“I especially appreciated the judges’ comment that the story ‘was a fun way to get to the heart of what connects rather than divides human beings.’”

— Carrie Harrington

So Was It A Winner AT Home?

[Carrie] We decided to make this our cover story. We were nervous about putting our rival school’s mascot on our cover, but it worked out well. We received great feedback from our readers! And I made a new friend.

[Suzy] We heard from a number of alums, faculty members and parents that this was their favorite story in the Bulletin because it was fun and easy to read, and the camaraderie between our two schools really came through and reminded readers of their own days competing against the Falcons. It is clear the piece touched people and, on a personal level, I really enjoyed partnering with Carrie and getting to know the Peddie communications team a bit more through the process.

[Carrie] I was happy that the judges recognized the novelty of school rivals allying on this scale. It felt pretty momentous to us. I especially appreciated the judges’ comment that the story “was a fun way to get to the heart of what connects rather than divides human beings.”

“I love the co-creation of this entry, and how the theme of healthy rivalry has been threaded through both articles using common content applied in context. I found the advice section in each of the interviews particularly valuable as it links the past to the present and future. The structure of the article impressed me, flowing from friends to family to colleagues in a way that kept me wanting to know more, creating a holistic approach and emphasizing the positive effects of the rivalry throughout.”

— Brilliance Awards Judge's Comment

Competitors as Collaborators for the Win

[Suzy] So much of what we publish about our schools’ rivalry is about competition only, so it was really refreshing to have a different take that underscores the connection between our schools. We so seamlessly collaborated and produced complementary pieces that struck the same tone, which only reinforced the fact that this feature was very different than anything we had read in peer school alumni magazines before.

[Suzy] In the second year we have tied for the Kelley-Potter Cup, we found a joint Brilliance Awards win for this article ironic and very fitting. We are excited to see our collaboration recognized, and it is gratifying to know that the experience of putting this article together and winning this award have led to new friendships between our respective communications departments.

TEAM

Carrie Harrington, Editor, Peddie Chronicle
Suzy Logan, Director of Communications, Blair Academy
Wendi Patella, Director, Strategic Marketing and Communications, The Peddie School

Congratulations, Peddie and Blair! You are brilliant!

See All the 2019 Winners

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Liza Fisher Norman

Master Electrician, InspirED School Marketers

Master Electrician isn’t just a fun title for me. It’s how I feel about sparking school marketers to do their best work, connecting them to one another, and helping to make their jobs easier. After working with close to 100 schools in the firm I founded — Turnaround Marketing Communications — I realized that school marketers needed a place where they could find brilliant ideas and brain food and feel supported. InspirED School Marketers was born in 2013 to fill that void, and with the help of my fabulous Best Boy, Rob, we are on a quest to make InspirED a resource you can't live without.

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