Category No. 3: Enrollment/Admissions Video, In-House 2023
Westminster Christian Academy
St. Louis, MO USA
Grades 7-12 Coed Day
SAMPLE JUDGES' COMMENTS
Westminster’s entry stood out for its fresh and innovative approach. The piece excelled in design and creative, delivering clear and engaging visuals and a fun user experience. This video was an incredible marriage of a site tour, a meet-the-faculty, and the student experience. Excellent execution!
What an original and effective way to highlight students as storytellers at an Open House event! This video was fairly long, but it never lost my attention due to the writing, effects, and editing. Bonus that it was all done in-house! A great model for other schools to consider to make their Open Houses more engaging and authentic.
TEAM
Mike Rohlfing, Director of Marketing & Communications
Christian Meeks
McCallie School
Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day
SAMPLE JUDGES' COMMENTS
What I enjoyed about this video was that I could feel the energy and the spirit of the students. It gave a good sense of the school's culture and what it would be like to be a McCallie student. It was simple, effective, appropriately funny, and most importantly, would appeal to the target market — teenage boys.
McCallie's engaging video provides an authentic look at the student experience, filled with energy to excite prospective students. Clear copy and compelling visuals showcase the wide range of educational opportunities at McCallie's campus. Well done!
TEAM
Brandan Roberts, Director of Video
Rebecca Russell, Director of Digital Marketing and Advertising
North Shore Country Day
Winnetka, IL USA
Grades JK-12, Coed Day
SAMPLE JUDGES' COMMENTS
North Shore's entry tugs at the heartstrings with genuine and engaging copy, complemented by well-crafted visuals and footage. It offers a personal and compelling glimpse into a student's journey. Thoughtfully done!
TEAM
Jonathan Gibby, North Shore Country Day, Director of Video
Gia Anayas, North Shore Country Day, Director of Marketing and Strategic Communications
Mullery Doar, North Shore Country Day, Director of Admissions and Financial Aid