Mission Minded for
Georgetown Preparatory School

North Bethesda, MD USA
Grades 9-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS
Well-produced, Ken Burns-style video with voiceovers by older men describing the need while campus scenes unfold. The respectful aura and glow of the film would definitely move people who love this school. The direct ask — "please give generously" — is nicely conveyed.

Founded in 1789, tradition is part of the Georgetown Prep culture. Men for Others the motto. The call to the Prep alumni community to serve For the Greater Glory is powerful because it reminds each alum that their success traces back to Prep. The coat and ties, the chapel shots, the athletic images evoke fond memories. The final call calls each alum to give to ensure the tradition continues.

TEAM
Rod Lemaire, Creative Director
Jonathan Hinman, Director/Producer
Brad Rhodes, Graphic Designer
Jennie Winton, Strategist/Writer
Stephanie Swain, Strategist/Writer
Zach Hochstadt, Writer
Jacqueline Koch, Producer

The Archer School for Girls

Los Angeles, CA USA
Grades 6-12, Girls Day 

SAMPLE JUDGES' COMMENTS
Lively, high energy, super-happy celebration of a new building, featuring so many students dancing and singing. The purpose seems to be to inspire auction attendees to "raise a paddle" to support financial aid. It would leave auction attendees fired up to "persist."

Uplifting, energizing, and it had me dancing with them. It demonstrated the talent, creativity and diversity of interests.

TEAM
Quyen Ngo, Director of Advancement and Communications, The Archer School for Girls
Reed Farley, Director of Fine and Performing Arts, The Archer School for Girls
Victor Borachuk, Executive Producer/Director, JupiterReturn

Mount Paran Christian School

Atlanta, GA USA
Grades PK3-12, Coed Day 

SAMPLE JUDGES' COMMENTS
Emphatic and consistent messaging of "imagine" theme with enthusiastic students, parents, teachers and grandparents speaking directly to the camera. Love the specifics of the need (spaces built for 200 kids now serving 400); really drives home the "why" of the campaign. Nice narrative arc — beginning and ending with individual children asking us to "imagine."

TEAM
Tiffany Westbrook, Director of Marketing and Communication
Tyler Shores, Assistant Director of Marketing and Communication
Jennifer New, Chief Development Officer
Cindy Gibbs, Assistant Director of Development
Paula Dieters, Donor Relations/Stewardship Manager