Tie for Gold

imageseven for
Guildford Grammar School

Guildford, Australia
Grades K-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
This video checked all the boxes for me. Following a single student felt original and in doing that there was a natural story that flowed throughout. The content was beautiful. I also like that they interviewed several people for a variety of voices.

This exhibits a fresh look and feel to independent school video as the narrative follows one student's experience from home to school and is told through their eyes and words. Stunning cinematography and sound work together make this a higher end production which manages not to overwhelm the simple storytelling. It is not a list of facts and figures but a true story which is beautiful to look at.

This video used a single story to share the entire wholistic experience of boarding at Guildford. The stunningly beautiful cinematography immediately drew me in, and the storytelling — using both the perspective of the student and the parent — touched on all the key areas I would want to know as a person considering a boarding school experience. As the video ended, it made me want to learn more about what is clearly an incredible learning experience.

TEAM
Sarah Millinson, Senior Account Manager
Sadie Purser, Videographer at Crimson Sky
Gillian MacDonald, Marketing and Public Relations Manager
Richie Longson, Director of Community Relations

Tie for Gold

Zehno for
Ursuline Academy of New Orleans

New Orleans, LA USA
Grades T2-12, Girls Day 

SAMPLE JUDGES' COMMENTS
Wow! This is a game-changer in admissions videos. From the close-up shot of the girl's eyes, I was hooked. The upbeat music (with a bit of attitude) was a great choice to wake the audience up and watch intently. With each chapter of the Ursuline narrative to develop powerful, capable women, the audience has no other option than agree wholeheartedly. This video got me excited to see what was next; what more can an Ursuline girl do? One of the most intriguing aspects of this admissions video is that it isn't about the school at all; prospective families are buying into a network of similar values, work ethic, confidence and capacity. Just exceptional — sign me up to be an Ursuline girl! 

The energy of this video makes you excited for girls’ education and see the benefits of an all-girls' school. The narrative was empowering and exciting. Great visuals, storytelling and music choice. The school told a compelling story in 1:35 minutes, leaving you wanting to learn more about the school and their students.

Very well done, beautifully edited and scripted. Highly intentional in its all girl message.

TEAM
Jerrell Fudicker, Creative Director/Producer
Lauren Sanders, Art Director
Rachel Wilson, Scriptwriter
Jonathan Chapman, Videographer
Kathy Cain, Creative Director

Affixxius Films for
Sedbergh School

Cumbria, UK
Pre-Prep to Year 13, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
This is a beautiful, spell-bounding admissions video. The genius idea to bring the “spirit of Sedbergh” and mascot to life contributes to its success. The music builds beautifully while the narrative — each a tagline unto themselves — enhances the audience's trust in the Sedbergh model; certainly a huge requirement in an admissions video for a day and boarding school.

A video that tugs at your heart strings and leaves you with an emotional reaction even after watching it several times is a gold in my eyes. The beautifully crafted narrative creatively ties in the school’s mascot/logo/spirit animal. The spirit of Sedbergh was evident throughout. The storytelling is compelling and captures your attention from beginning to end.

TEAM
David Milner, International Marketing Manager
Emma Goligher, Marketing Manager (Sedbergh Prep)
Matthew Burns, Social Media, PR and Communications Officer
Sam Broom, Digital Marketing Manager
Kirsty Stock, Marketing Manager (Senior)

Tie for Bronze

Affixxius Films for
Haberdashers’ Monmouth Schools

Monmouth, UK
Grades Pre-prep to Year 13, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Bookended with the theme of the video: "Our values are timeless." Audio and narration make a big impact. The impressive litany of alumni doing amazing things builds on the Core Values presented in this video.The production value of the video is so impressive. Each scene is so intentionally set and so well presented. Congrats on a great project!

This was extremely compelling to me. I was gripped, excited to see what connection they'd make between the now and the future.

TEAM
James Cookson, Director
Liam Wadd, Producer
Miles Latham, Managing Partner
Taralyn Cox, Brand Consultant
Dan Eastgate, Director of Photography
Pete Black, Head of Post-Production

Tie for Bronze

The Masters School

Dobbs Ferry, NY USA
Grades 5-12, Coed Boarding and Day

SAMPLE JUDGES’ COMMENTS
This video segways from the field, to the stage, to the classroom effortlessly. I love how each scene showcases the student as an individual who can have more than one passion and focus; to be “you” and “do it with thy might.” I particularly enjoyed how the narrative told me more about the school's values to fit the child/student, rather than the other way around. There's a warmth about this video that would appeal to any parent who doesn't have a tiny genius, but who values education for what it is; supportive and safe to reach their full potential (whatever that may be).

This video was hands down my favorite. I love that it was told from the perspective of the students. Also, the singular message uniting each theme/area of the school was incredibly impactful. All in all, it told a story in a really fun, creative way.

At first, it felt a bit staged but by the end I felt that I really understood the culture and ethos of Masters. And that is the point of an admissions video — in less than 3 minutes teach the viewer was really makes your school different. This video achieved this goal.

TEAM
Adriana Hauser, Director of Strategic Communications
Jen Schutten, Associate Director of Communications
Isaac Cass, Digital Communications Coordinator
Emma Katznelson, Director of Enrollment Management
Tim Custer, Associate Director of Admission
Sara Eismont, Admission Associate
Andrea Fischer, Director of Admission, Upper School
Abbe Montaldo, Director of Admission, Middle School
Christy Nicandri, Executive Associate for the Office of Admission
Fitima Pelaez, Associate Director of Admission
Caroline Savage, Associate Director of Admission
Laura Sexton, Office Manager/Financial Aid Officer
The Film Guys