Firebrand for
St. George's School of Montreal

Montreal, Canada
Grades K-11, Coed Day

SAMPLE JUDGES' COMMENTS
Aspirational and inspirational content. For example, "We believe that optimism is a viable, proven teaching strategy," and gorgeous photography with clean and simple design. A beautiful winner!

Very compelling! They did a great job of thoughtfully articulating their beliefs. The majority of the imagery strongly supported the messaging. Well done!

TEAM
Tiffany Hendryx, Writer & Strategic Director, Firebrand
Jess Taylor, Web Design & Development, Firebrand
Sharon Klein, Head of School, St. George's School of Montreal

Tie for Silver

Interactive Schools for
Monkton Combe School

Bath, UK
Ages 2-12, Coed Boarding and Day 

SAMPLE JUDGES' COMMENTS
Inspired in part by Guerrilla Marketing, this approach is unique and REAL. This is a way to fully see how Monkton is unique. Wow!

Kudos for fun originality!

Talk about surprise and delight! I'm sure everyone at that event will remember it forever.

TEAM
Carl Blunden, Head of Marketing
Simon Noakes, Founder and CEO of Interactive Schools

Tie for Silver

Shanghai American School

Shanghai, China
PK-12, Coed Day 

SAMPLE JUDGES' COMMENTS
Great job in creating an anchor and legacy for alumni athletes.

A unique initiative with strong storytelling and community involvement — plus, great design!

Stunning visuals in a powerful document. The minimalist approach helps viewers focus on the message. Very well done!

TEAM
Abe Zieleniec
SAS Marketing + Communications team

Saint Gertrude High School

Richmond, VA USA
Grades 9-12, Girls Day

SAMPLE JUDGES' COMMENTS
I really love how this school is bringing its brand promise into its community — really bringing the story through its friendship bracelet initiative and corresponding messaging.

Excellent job combining digital marketing and an intentional word-of-mouth initiative for both current and prospective student audiences.

TEAM
Kristina Kerns, Director of Marketing and Communications
Meredith McNamara, Director of Admissions
Colleen Carpinelli, Director of Student Activities and Ministry