Leapfrog Group
for The Crefeld School

Philadelphia, PA USA
Grades 7-12, Coed Day

SAMPLE JUDGES' COMMENTS
From the packaging to the copy to the design and especially the overall concept, this viewbook is as intentionally and successfully different as the school itself. Rather than playing it safe and looking like other schools, it trumpets what it is so readers can determine if it might be the right place for them. Throughout, there is enough warmth, humor, and creativity to draw you in and want to know more.

Original, true to your culture. EXCELLENT copy.

"Intentionally different" indeed! This charming set of books fit comfortably in your hands, and each tells a different story of a school where being your unique self is valued about all. Stitched binding and a cozy paper sleeve are as warm and inviting as the stories they hold.

TEAM
Melissa DePino, Editorial Director
Nancy McDonald, Creative Director
Karen Brooks, Writer/Project Manager
Linda Baris, Designer
Jeff Fusco, Photographer

McCallie School

Chattanooga, TN USA
Grades 6-12, Boys Boarding and Day 

SAMPLE JUDGES' COMMENTS
The BEST. A book that proves that investing in your public presence is worth every penny. Compared to all other viewbooks, a STAND OUT.

"Built for boys," this incredibly interactive viewbook invites exploration — pages are filled with pockets, pieces, and parts that fold and unfold, open and close, come out and go back in, and even scratch and sniff. An adventure at every turn for a school where "boys have room to grow, to learn, to have fun and to seize every opportunity that comes their way."

TEAM
Amy Walters, Graphic Designer
Jay Mayfield, Director of Communications and Marketing
Jim Daughdrill, Dean of Admission
Hank Bramblet, Director of Boarding Admission
Adam Webb, Director of Day Admission

Misson Minded for
Army and Navy Academy

Carlsbad, CA USA
Grades 7-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS
Amazing in every way. Bravo! The format and function alone speak volumes about who you are and what type of boys would thrive.

Innovated packaging lets each individual piece shine. Strong typography and photos really draws the reader in.

TEAM
Rod Lemaire, Creative Director
Carrie Tilmann, Art Director
Alex Cortes, Designer
Karen Buck, Strategist/Writer
Abbey Meyers, Strategist/Writer
John Davis, Photographer