Senior Partner

StoryScape

We help independent schools clearly articulate what you do well in a way that resonates with the people you want to speak with most. 

Lead with strategy.

Comprehensive Market Research

• Surveys 

• Focus groups 

• Interviews 

Strategic Brand Development 

• Positioning 

• Messaging 

• Audience considerations 

• Brand voice

Storytelling Workshops 

• Word-of-mouth is the #1 way families hear about schools. Getting your message right and your community engaged are the most important admission marketing strategies for effective student recruitment.

Parent Satisfaction Surveys 

• Families are your most compelling influencers. Monitor satisfaction and identify opportunities.

Operations Assessment 

• Plan your resources with insight from best-practice assessments 

Implement your strategy effectively. 

Creative Platform

• Conceptual foundation 

• Transform strategy into marketing language 

• Establish visual look and feel 

• Design or evolve your logo 

Creative Execution 

• Print and digital platform design

• Brand guidelines and style guides

• Asset toolkit

• Capital campaigns 

• Event and environment design

Clients

From Coast to Coast: Proven Success Across 50 Schools

The StoryScape team brings together nine years of collaboration and a track record of success, having worked on more than 50 schools nationwide. Drawing from our experience with EdwardsCo, a recognized leader in private school marketing, we leverage decades of individual expertise in consumer, non-profit, and educational marketing. Our focus spans all types and sizes of schools, including private, independent, coeducational, single-gender, faith-based, bilingual, military, PK-12, and more—whether day or boarding, lower, middle, or upper school. We specialize in unifying and strengthening schools of all configurations.

StoryScape Gallery

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