2017 Brilliance Awards Small Doesn't Mean Limited
CATEGORY NO. 29: ANY HIGH IMPACT MARCOM EFFORT EXECUTED BY SMALL SCHOOL
JOHN GALAYDA FOR
THE ACORN SCHOOL
New York, NY • PreSchool, Coed Day
SAMPLE JUDGES' COMMENTS
This is one of the strongest entries I've judged overall. I applaud Acorn for providing the judges with an additional PDF describing the Scope of Work, screenshots of the website before/after, and proven results. The School was given a 10 in Effectiveness after I saw the 60% increase in applicants since rebranding. Congratulations to the Marketing Department for supporting the Admissions Department and contributing to the prosperity of the entire School. Acorn — I can't wait to see what you submit next year.
The initial visual impact of this new site and brand is beautiful and appropriate to the school's mission and market.
SILVER
HELLOMETHOD FOR
CHAPPAQUA FRIENDS NURSERY SCHOOL
Chappaqua, NY • Ages 2 - 5, Coed Day
SAMPLE JUDGES' COMMENTS
Fantastic website design! Responsive, direct, easy to find information, strong call to actions, updated, on-trend.
Clean design, lovely font use, and great photography. Nice messaging.
Homepage is beautiful and refreshing...and sends a nice image to prospective parents.
BRONZE
FRIENDS SCHOOL MULLICA HILL
Mullica Hill, NJ • PreK - Grade 8, Coed Day
SAMPLE JUDGES' COMMENTS
This is a beautiful video. I love the tight shots, the range of what you were able to include in a short (but maybe still slightly long) video, the inclusiveness your school clearly values and prioritizes showing, and even the way that you introduce your unconventional teacher titles.
Strong call-to-actions, multiple perspectives, beautifully put together.