Greenhill School

Addison, TX USA
Grades PK-12, Coed Day

SAMPLE JUDGES' COMMENTS
Finding a way to convey the importance of three simultaneous campaigns in a way that is clear, concise, and unambiguous is quite a challenge... and one that Greenhill executed beautifully! I love the way they creatively architectured the website to walk the reader through first the big picture and then the details of each project in a way that does not feel overwhelming or confusing. The interactive map for naming opportunities is brilliant; by allowing the donor to visualize their gift, the act of giving becomes much more exciting and meaningful.

Greenhill accomplished impressive marketing for its campaign—the materials and microsite were engaging and visually and a big win overall. Congratulations!

TEAM
David Broderick, Matchbox Studio, Senior Designer
Tony Carranza, Matchbox Studio, Designer
Kendra Grace, Greenhill School, Associate Head of School/COO/CFO
Zach Hale, Matchbox Studio, Creative Director
Lee Hark, Greenhill School, Head of School
Adam Hermsdorfer, Big Tuna Interactive
Kayla Koski, Matchbox Studio
Mashal Noor, Greenhill School, Creative Manager
Kerry Shea, Greenhill School, Director of Marketing and Communication
Aaron White, Greenhill School, Chief Development Officer
Laurie Williamson / Greg Reese, Matchbox Studio, Copywriting

Crossroads School for Arts & Sciences

Santa Monica, CA USA
Grades K-12, Coed Day

SAMPLE JUDGES' COMMENTS
Finding a few words to convey a big message is no easy task, but Crossroads nailed it with this fundraising appeal! It is brilliant in its simplicity, and the invitation to donors to thoughtfully consider which of the commitments most resonate with them highlights the fact that when we give, we truly do have an impact. The photography is stunning as well and lends to the overall storyline. Beautifully done!

The simplicity is so powerful. I loved it. The primary colors, The short yet robust statements. Bravo for executing LESS IS MORE!

TEAM
Alicia Patel, Golden Design Studio|
Carly House, Crossroads School for Arts & Sciences / Director of Development
Sara Ring, Crossroads School for Arts & Sciences / Director of Communications & Community Relations

Tie for Bronze

Radley College

Abingdon, England UK
Ages 13-18, Boys Boarding 

SAMPLE JUDGES' COMMENTS
This video was authentic and really spotlighted student life at the school. It gave the impression that students had a say in the narrative and that was the most compelling part along with illustrating the transformational power of a gift.

TEAM
Henry Cosh, Radley College, Foundation Associate Director
Elisabeth Anderson, Radley College, Development Director
Lucy Johnsson, Radley College, Foundation Executive

Tie for Bronze

McDonogh School

Owings Mills, MD USA
Grades PK-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
A beautiful piece overall; compelling photography, authentic quotes, and clean design. And bonus points for including all the ways to give (including Venmo) and a QR code on the back!

This just hit me—great cover shot. It's awesome! Get outside, interact and experiment. Simple messaging, Strong photos.

TEAM
Heather McPeters, McDonogh School, Creative Director
Mandy Wolfe, McDonogh School, Digital and Social Media Manager
Danielle Schollaert, McDonogh School, Director of Donor Relations & Marketing
Nina Sinnott, McDonogh School, Director of Marketing and Communications