Tie for Gold

Spark School

Virtual/Romania
Grades 9-12, Coed Day

SAMPLE JUDGES' COMMENTS
What smart marketing! A school with a very unique value proposition, speaking directly to their future students by addressing the problem many students who are gifted in sport or other passions face: How do I focus on my talent, but still get an academic education? It may feel counterintuitive for a video driving enrollments and sport scholarships to focus so little on quality academic performance, but the marketers behind this video likely know their target audience to the tee and are speaking to their needs. Very original take, stand out video, well written for a student who is performance motivated, and wants to "live their passion".

Great imagery, great energy, and articulation of the unique offering.

If I were a student-athlete, this video would put Spark at the top of my list.

TEAM
Florina Popirtac, Growth Manager
Emilia Oltean, Graphic Designer
Ruxandra Mercea, CEO
Don Films

Tie for Gold

Cate School

Carpinteria, CA USA
Grades 9-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
This had me smiling from beginning to end. My 8th-grade daughter would love it. The community is really showcased, and I feel like I want to know more!

"Welcome to the Mesa!" is fun, not afraid to push boundaries, shows the unique adventures and experiences the school offers, but with enough authenticity and personality, that it naturally led me to thinking: "How do we get in?"

Fun, personable, awesome! Did I mention ridiculously creative!! I watched it a few times just because it was so good.

TEAM
Robert Bahou, The Film Guys, Director
Alesi Enriquez, The Film Guys, Senior Producer
Avani Patel Shah, Cate School, Director of Marketing & Communications

Onion TV for
St Joseph’s Nudgee College

Brisbane Australia
Years 5-12, Boys Boarding and Day

SAMPLE JUDGES' COMMENTS
WOW! What a totally clever way to present the brilliance of this school. I was sold after the first two minutes, but the behind-the-scenes footage was really creative and engrossing!

"You're in frame" is a total stand out in its category. It has unique visuals and a smart and engaging storyline that weaves all the way through to showing well-known alumni as social proof. Quirky, fun, and not what you'd expect from what otherwise seems like quite a traditional all-boys education.

This video will obliterate tuition shock (or fee shock as the Aussies would say).

TEAM
Tara Shipperley, Director, Development and Communications
Nick Piper, Onion TV
Raoul Carmody, Production Manager
Nathan Frost, Nathan Frost Cine

Spring Street International School

Friday Harbor, WA USA
Grades 6-12, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
My first thought was there's no way I--or anyone--is going to watch a six-minute video but the visuals pull you right in. While very informative, this video appears to boldly say, "This is who we are. Join us if you relate." A strong sense of self with pride comes through.

"In a word" is educational, inspirational, and fun! No doubt sending your child to a school (adventure!) far away takes some convincing, and the video really created cut through by showcasing the school's USPs in a practical and authentic way, while also subtly telling the school's academic story. Well done!

TEAM
Kyle Carver, Free Road Films, Filmmaker
Krista Strutz, Spring Street International School, Director of Admissions
Angela Maguire, Spring Street International School, Director of Marketing & Development